Tool Gate · How it works
How the Voice & Likeness Compliance Gate gate works
How the Voice & Likeness Compliance Gate rolls a set of assets up to its worst: any asset without completed consent — or a fabricated first-person testimonial — gates to DO NOT PUBLISH, and one such asset holds the whole set at HOLD, however many others are clear.
How the gate works
This tool grades every marketing asset that uses an AI voice, clone, avatar, or likeness against its consent and disclosure structure, then rolls the set up to its worst asset. It reads 7 assets and rolls them into one verdict — the worst, never the average — and then a gate that can only make it worse.
The 7 assets
| Asset | Verdict |
|---|---|
| Founder welcome video (homepage) | CLEARself clone · consent + AI disclosure on file |
| Spanish dub of product explainer | FIX FIRSTAI-edited real voice · no baked-in disclosure |
| Customer testimonial (paid Instagram ad)fix first | DO NOT PUBLISHfabricated testimonial · a label can't cure it |
| Spokesperson voice-clone radio spot | FIX FIRSTvoice clone · consent date + disclosure to confirm |
| Synthetic presenter ad | FIX FIRSTsynthetic presenter · disclosure not conspicuous |
| Sponsored licensed clone | CLEARlicensed clone · consented, disclosed, both labels |
| Welcome email | CLEARno AI voice or likeness in scope |
The verdict bands
An asset that frames a synthetic or AI persona as a first-person testimonial, or that uses a real person's voice or likeness with no release dated before production, is a hard stop — one DO NOT PUBLISH asset holds the whole set at HOLD no matter how many other assets are ready to publish.
In the worked sample it reads HOLD — Three assets are clean to publish and three only need fixes — a baked-in AI disclosure, a confirmed consent date, a conspicuous label — which alone would read FIX. But one asset is a hard stop: a customer testimonial voiced by a synthetic persona that never used the product. A fabricated testimonial is a fake review disclosure can't cure, and any one hard stop holds the whole set, so the gate reads HOLD. The one thing to fix first: Customer testimonial (paid Instagram ad) — a synthetic persona is framed as having used the product, a first-person claim it can't substantiate. Rebuild it without the personal-experience claim or use a real customer; disclosure won't cure it, so it's the one hard stop holding the set..
Common questions
Can every asset look survivable on the How the Voice & Likeness Compliance gate works and the company still read HOLD?
Yes. The roll-up takes the worst of 7 assets — never the average — then a worsen-only gate, the Hard-stop gate, escalates when trouble clusters. In the worked sample it reads HOLD because three assets are clean to publish and three only need fixes — a baked-in AI disclosure, a confirmed consent date, a conspicuous label — which alone would read FIX. But one asset is a hard stop: a customer testimonial voiced by a synthetic persona that never used the product. A fabricated testimonial is a fake review disclosure can't cure, and any one hard stop holds the whole set, so the gate reads HOLD.
What is a worsen-only gate?
A dispositive rule that can only lower a verdict, never raise it. One fatal flaw overrides an otherwise-set of survivable lines, because a single disqualifying gap shouldn't hide behind an average of the healthy ones. The tool also names the one thing to fix first — here, "Customer testimonial (paid Instagram ad) — a synthetic persona is framed as having used the product, a first-person claim it can't substantiate. Rebuild it without the personal-experience claim or use a real customer; disclosure won't cure it, so it's the one hard stop holding the set.".
Not legal advice — a working aid that grades each asset's consent and disclosure structure, never a person. Dated statutory references (FTC Endorsement Guides & fake-review rule, NY GBL §396-b, TN ELVIS Act, right of publicity, EU AI Act Article 50) are surfaced for counsel review, not presented as legal conclusions. Laws on AI disclosure, voice cloning, and likeness change quickly and vary by state and country — verify dated specifics and any high-risk use with qualified counsel.
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<iframe src="https://redhub.ai/visuals/tool/voice-likeness-compliance-gate.html" title="How the Voice & Likeness Compliance Gate gate works — RedHub AI" width="760" height="2095" loading="lazy" style="border:0;width:100%;max-width:760px"></iframe>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai/visuals/tool/voice-likeness-compliance-gate">How the Voice & Likeness Compliance Gate gate works</a> — by <a href="https://redhub.ai">RedHub AI</a>, the AI that tells you when to doubt it.</p>Image + link — a static picture for any blog
<a href="https://redhub.ai/visuals/tool/voice-likeness-compliance-gate"><img src="https://redhub.ai/visuals/tool/voice-likeness-compliance-gate-share.png" alt="Diagram of the Voice & Likeness Compliance Gate: assets rolled up worst-not-average, a consent gate, and the set reading HOLD when one asset can't publish." width="760" loading="lazy" style="max-width:100%;height:auto;border-radius:16px"></a>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai">RedHub AI</a> — the AI that tells you when to doubt it.</p>
This is how Voice & Likeness Compliance Gate works. More diagrams in the Visual Field Guide.