How the roll-up gate works
This tool grades every marketing asset that uses an AI voice, clone, avatar, or likeness against its consent and disclosure structure, then rolls the set up to its worst asset. It reads 7 assets and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.
The 7 assets
An asset that frames a synthetic or AI persona as a first-person testimonial, or that uses a real person's voice or likeness with no release dated before production, is a hard stop — one DO NOT PUBLISH asset holds the whole set at HOLD no matter how many other assets are ready to publish.
Why: Three assets are clean to publish and three only need fixes — a baked-in AI disclosure, a confirmed consent date, a conspicuous label — which alone would read FIX. But one asset is a hard stop: a customer testimonial voiced by a synthetic persona that never used the product. A fabricated testimonial is a fake review disclosure can't cure, and any one hard stop holds the whole set, so the gate reads HOLD.
No single asset is the crisis — the clustering is. The roll-up takes the worst, the gate escalates when trouble compounds, and it names the one thing to fix first. Not legal advice — a working aid that grades each asset's consent and disclosure structure, never a person. Dated statutory references (FTC Endorsement Guides & fake-review rule, NY GBL §396-b, TN ELVIS Act, right of publicity, EU AI Act Article 50) are surfaced for counsel review, not presented as legal conclusions. Laws on AI disclosure, voice cloning, and likeness change quickly and vary by state and country — verify dated specifics and any high-risk use with qualified counsel.