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Tool Gate · How it works

How the roll-up gate works

How the Voice & Likeness Compliance gate works

This tool grades every marketing asset that uses an AI voice, clone, avatar, or likeness against its consent and disclosure structure, then rolls the set up to its worst asset. It reads 7 assets and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.

The 7 assets

01Founder welcome video (homepage)self clone · consent + AI disclosure on fileCLEAR
02Spanish dub of product explainerAI-edited real voice · no baked-in disclosureFIX FIRST
03Customer testimonial (paid Instagram ad)fix firstfabricated testimonial · a label can't cure itDO NOT PUBLISH
04Spokesperson voice-clone radio spotvoice clone · consent date + disclosure to confirmFIX FIRST
05Synthetic presenter adsynthetic presenter · disclosure not conspicuousFIX FIRST
06Sponsored licensed clonelicensed clone · consented, disclosed, both labelsCLEAR
07Welcome emailno AI voice or likeness in scopeCLEAR
GO
every asset is CLEAR — consent, disclosure, and claims all check out
FIX
no asset is a hard stop, but at least one needs a consent date, a baked-in disclosure, or a second paid-partnership label
HOLD
any asset is DO NOT PUBLISH — a fabricated or synthetic testimonial, or a real person's voice or likeness used with no release dated before production
Hard-stop · worsen-only

An asset that frames a synthetic or AI persona as a first-person testimonial, or that uses a real person's voice or likeness with no release dated before production, is a hard stop — one DO NOT PUBLISH asset holds the whole set at HOLD no matter how many other assets are ready to publish.

HOLD

Why: Three assets are clean to publish and three only need fixes — a baked-in AI disclosure, a confirmed consent date, a conspicuous label — which alone would read FIX. But one asset is a hard stop: a customer testimonial voiced by a synthetic persona that never used the product. A fabricated testimonial is a fake review disclosure can't cure, and any one hard stop holds the whole set, so the gate reads HOLD. 1 of 7 assets DO NOT PUBLISH · 3 FIX FIRST · 3 CLEAR · worst-not-average.

Fix firstCustomer testimonial (paid Instagram ad) — a synthetic persona is framed as having used the product, a first-person claim it can't substantiate. Rebuild it without the personal-experience claim or use a real customer; disclosure won't cure it, so it's the one hard stop holding the set.

No single asset is the crisis — the clustering is. The roll-up takes the worst, the gate escalates when trouble compounds, and it names the one thing to fix first. Not legal advice — a working aid that grades each asset's consent and disclosure structure, never a person. Dated statutory references (FTC Endorsement Guides & fake-review rule, NY GBL §396-b, TN ELVIS Act, right of publicity, EU AI Act Article 50) are surfaced for counsel review, not presented as legal conclusions. Laws on AI disclosure, voice cloning, and likeness change quickly and vary by state and country — verify dated specifics and any high-risk use with qualified counsel.