Tool Gate · How it works
How the Attribution Integrity Ledger gate works
How the Attribution Integrity Ledger grades a marketing attribution report on 6 documentation signals: a reconciliation gate forces a distinct BLACK BOX verdict — outside the score bands — when a deal's credit doesn't sum to 100%, which is how a report scoring 69, reading LEAKY on paper, is floored to BLACK BOX because one deal double-counts to 115%.
How the gate works
This tool grades a marketing attribution report's integrity, not its accuracy. Each control is marked from your own evidence and weighted into a 0–100 score — and then the score is run past a gate that can only make the verdict worse.
The 6 weighted controls
| Signal | Weight |
|---|---|
| Model declared | 20 |
| Deterministic method | 18 |
| Data completeness | 18 |
| Version-pinned | 16 |
| Credit reconciles | 16 |
| Owner documented | 12 |
| Total | 100 |
The verdict bands
Every deal's credit must sum to 100% (plus or minus 0.5%) across its touchpoints, and every touchpoint must have fired a rule. Either failure floors the verdict to BLACK BOX regardless of the documentation score - the gate checks the ledger's arithmetic, not what the marks say about it.
In the worked sample it scores 69 out of 100 and still reads BLACK BOX — The documentation marks alone score 69/100 - model declared and the method is deterministic, but data completeness, version-pinning, and credit reconciliation are only partially documented. That reads LEAKY on paper. But Acme Corp's actual ledger sums to 115% across two touchpoints (40% webinar-30day plus 75% last-touch) - a double-count. A report whose credit doesn't reconcile is a dashboard estimate, not a calculation, so the gate floors it to BLACK BOX. The one thing to fix first: Fix the double-counted Acme Corp touchpoint (webinar-30day 40% + last-touch 75% = 115%, not 100%) so the ledger reconciles. Fix first: credit reconciles..
Common questions
Can something score well on the How the Attribution Integrity Ledger gate works and still fail?
Yes. The weighted score is run past a worsen-only gate — the Reconciliation gate — that can only make the verdict worse. In the worked sample it scores 69 out of 100 and still reads BLACK BOX, because the documentation marks alone score 69/100 - model declared and the method is deterministic, but data completeness, version-pinning, and credit reconciliation are only partially documented. That reads LEAKY on paper. But Acme Corp's actual ledger sums to 115% across two touchpoints (40% webinar-30day plus 75% last-touch) - a double-count. A report whose credit doesn't reconcile is a dashboard estimate, not a calculation, so the gate floors it to BLACK BOX.
What is a worsen-only gate?
A dispositive rule that can only lower a verdict, never raise it. One fatal flaw overrides an otherwise-good score, because a single disqualifying gap shouldn't hide behind a high average. The tool also names the one thing to fix first — here, "Fix the double-counted Acme Corp touchpoint (webinar-30day 40% + last-touch 75% = 115%, not 100%) so the ledger reconciles. Fix first: credit reconciles.".
Grades a report's documentation and arithmetic integrity, not its accuracy. Doesn't validate the attribution model's underlying assumptions and scores no person.
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<iframe src="https://redhub.ai/visuals/tool/attribution-integrity-ledger.html" title="How the Attribution Integrity Ledger gate works — RedHub AI" width="760" height="1770" loading="lazy" style="border:0;width:100%;max-width:760px"></iframe>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai/visuals/tool/attribution-integrity-ledger">How the Attribution Integrity Ledger gate works</a> — by <a href="https://redhub.ai">RedHub AI</a>, the AI that tells you when to doubt it.</p>Image + link — a static picture for any blog
<a href="https://redhub.ai/visuals/tool/attribution-integrity-ledger"><img src="https://redhub.ai/visuals/tool/attribution-integrity-ledger-share.png" alt="Diagram of the Attribution Integrity Ledger: six documentation signals scoring 69 and a reconciliation gate forcing a distinct BLACK BOX verdict on a deal that double-counts to 115%." width="760" loading="lazy" style="max-width:100%;height:auto;border-radius:16px"></a>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai">RedHub AI</a> — the AI that tells you when to doubt it.</p>
This is how Attribution Integrity Ledger works. More diagrams in the Visual Field Guide.