RedHub AI
How the gate works
How the Attribution Integrity Ledger gate works
This tool grades a marketing attribution report's integrity, not its accuracy. It scores 6 weighted controls into a 0–100 number — then a gate that can only make the verdict worse.
The 6 weighted controls
Every deal's credit must sum to 100% (plus or minus 0.5%) across its touchpoints, and every touchpoint must have fired a rule. Either failure floors the verdict to BLACK BOX regardless of the documentation score - the gate checks the ledger's arithmetic, not what the marks say about it.
Why: The documentation marks alone score 69/100 - model declared and the method is deterministic, but data completeness, version-pinning, and credit reconciliation are only partially documented. That reads LEAKY on paper. But Acme Corp's actual ledger sums to 115% across two touchpoints (40% webinar-30day plus 75% last-touch) - a double-count. A report whose credit doesn't reconcile is a dashboard estimate, not a calculation, so the gate floors it to BLACK BOX.
A high score didn’t save it. The score is context; the gate is the answer — and it names the one thing to fix first. Grades a report's documentation and arithmetic integrity, not its accuracy. Doesn't validate the attribution model's underlying assumptions and scores no person.