Tool Gate · How it works

How the AI-Assisted Pricing-Change Defensibility Kit gate works

How the AI-Assisted Pricing-Change Defensibility Kit runs a price-change announcement through its claims, benchmark, and margin floor and rolls up to the worst: a fabricated-benchmark / margin-floor gate forces DO NOT PUBLISH when a comparison can't be backed up, whatever else checks out.

How the gate works

This tool grades an AI-suggested pricing change before you publish it. It reads 4 checks and rolls them into one verdict — the worst, never the average — and then a gate that can only make it worse.

The 4 checks

CheckVerdict
Elasticity assumption sourcedSOURCEDdemand assumption is cited
Competitive claim substantiatedUNSUBSTANTIATEDcompetitive claim has no source
No fabricated benchmarkfix firstFABRICATEDthe benchmark behind the price is invented
Margin floor honoredHONOREDunit margin $58 ≥ $40 floor

The verdict bands

DEFENSIBLE
every check clears — floor honored, elasticity sourced, competitive claim substantiated, benchmark real
PRESSURE-TEST
a claim is only soft-sourced — nothing failed, nothing gated
DO NOT PUBLISH
any claim fails, the benchmark is fabricated, or the price breaks the margin floor
Fabricated-benchmark / margin-floor · worsen-only

A fabricated benchmark or a price that sits below your margin floor forces DO NOT PUBLISH no matter how clean the rest reads. A recommendation built on an invented number — or one that quietly breaks your floor — is not defensible, and the gate can only make the verdict worse, never better.

In the worked sample it reads DO NOT PUBLISHThe proposed price clears the margin floor — a $58 unit margin against a $40 floor — and the elasticity assumption is sourced. But two checks fail: the competitive claim is unsubstantiated, and the benchmark behind the recommendation is fabricated. Either one alone forces DO NOT PUBLISH; a clean margin can't rescue a price built on an invented number. The one thing to fix first: The benchmark is fabricated — replace the invented comparison with a real, cited source, or drop the claim. A clean margin never rescues a made-up number..

Common questions

Can every check look survivable on the How the Pricing-Change Defensibility gate works and the company still read DO NOT PUBLISH?

Yes. The roll-up takes the worst of 4 checks — never the average — then a worsen-only gate, the Fabricated-benchmark / margin-floor gate, escalates when trouble clusters. In the worked sample it reads DO NOT PUBLISH because the proposed price clears the margin floor — a $58 unit margin against a $40 floor — and the elasticity assumption is sourced. But two checks fail: the competitive claim is unsubstantiated, and the benchmark behind the recommendation is fabricated. Either one alone forces DO NOT PUBLISH; a clean margin can't rescue a price built on an invented number.

What is a worsen-only gate?

A dispositive rule that can only lower a verdict, never raise it. One fatal flaw overrides an otherwise-set of survivable lines, because a single disqualifying gap shouldn't hide behind an average of the healthy ones. The tool also names the one thing to fix first — here, "The benchmark is fabricated — replace the invented comparison with a real, cited source, or drop the claim. A clean margin never rescues a made-up number.".

A defensibility aid for your own pre-publish review — not financial or legal advice. It grades the pricing recommendation, not people, and sets no price for you. Competitive and savings claims you publish can carry FTC substantiation obligations; confirm anything material with the appropriate advisor.

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<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai/visuals/tool/ai-assisted-pricing-change-defensibility-kit">How the AI-Assisted Pricing-Change Defensibility Kit gate works</a> — by <a href="https://redhub.ai">RedHub AI</a>, the AI that tells you when to doubt it.</p>

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<a href="https://redhub.ai/visuals/tool/ai-assisted-pricing-change-defensibility-kit"><img src="https://redhub.ai/visuals/tool/ai-assisted-pricing-change-defensibility-kit-share.png" alt="Diagram of the AI-Assisted Pricing-Change Defensibility Kit: pricing-change checks rolled up worst-not-average, a fabricated-benchmark/margin-floor gate, and the announcement reading DO NOT PUBLISH." width="760" loading="lazy" style="max-width:100%;height:auto;border-radius:16px"></a>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai">RedHub AI</a> — the AI that tells you when to doubt it.</p>

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This is how AI-Assisted Pricing-Change Defensibility Kit works. More diagrams in the Visual Field Guide.