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Tool Gate · How it works

How the roll-up gate works

How the Pricing-Change Defensibility gate works

This tool grades an AI-suggested pricing change before you publish it. It reads 4 checks and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.

The 4 checks

01Elasticity assumption sourceddemand assumption is citedSOURCED
02Competitive claim substantiatedcompetitive claim has no sourceUNSUBSTANTIATED
03No fabricated benchmarkfix firstthe benchmark behind the price is inventedFABRICATED
04Margin floor honoredunit margin $58 ≥ $40 floorHONORED
DEFENSIBLE
every check clears — floor honored, elasticity sourced, competitive claim substantiated, benchmark real
PRESSURE-TEST
a claim is only soft-sourced — nothing failed, nothing gated
DO NOT PUBLISH
any claim fails, the benchmark is fabricated, or the price breaks the margin floor
Fabricated-benchmark / margin-floor · worsen-only

A fabricated benchmark or a price that sits below your margin floor forces DO NOT PUBLISH no matter how clean the rest reads. A recommendation built on an invented number — or one that quietly breaks your floor — is not defensible, and the gate can only make the verdict worse, never better.

DO NOT PUBLISH

Why: The proposed price clears the margin floor — a $58 unit margin against a $40 floor — and the elasticity assumption is sourced. But two checks fail: the competitive claim is unsubstantiated, and the benchmark behind the recommendation is fabricated. Either one alone forces DO NOT PUBLISH; a clean margin can't rescue a price built on an invented number. benchmark fabricated + competitive claim unsubstantiated — 2 of 4 checks fail — worst-not-average.

Fix firstThe benchmark is fabricated — replace the invented comparison with a real, cited source, or drop the claim. A clean margin never rescues a made-up number.

No single check is the crisis — the clustering is. The roll-up takes the worst, the gate escalates when trouble compounds, and it names the one thing to fix first. A defensibility aid for your own pre-publish review — not financial or legal advice. It grades the pricing recommendation, not people, and sets no price for you. Competitive and savings claims you publish can carry FTC substantiation obligations; confirm anything material with the appropriate advisor.