For founders funding four channels and trusting none of them

Which channel earnedanother cycle?

Most channels are kept alive by sunk cost and a dashboard nobody reads. This one asks two questions a channel has to answer before it gets another quarter of your life: did it produce an action you can trace, and did it produce it at a price you set? Both, or it has not earned it.

Get the Assay — $99one-time · instant download · yours to keepdeterministic · offline · your numbers only, no benchmarks
Six deliverables · runnable
Runnable Python engine
stdlib
Workbook that reproduces it
.xlsx
8,748-row grid verifier
exhaustive
Continuation Playbook
.docx
Cut & Double Runbook
.docx
Six-channel worked sample
.csv
Works alongside
Attribution Integrity Ledger · AI Marketing Measurement Kit · GEO / AI Visibility Playbook
01.The Problem

Nobody kills a channel. They just stop looking at it.

2
Triggers that must both pass

An action you can attribute, and an action you can afford at your own ceiling. One of the two is not evidence — it is half an argument.

92
The score that still failed

The shipped sample includes a channel scoring 92 out of 100 that reads TREADING WATER, because it cost $266.67 per qualified action against a $150 ceiling.

0
Benchmarks in the product

No industry average, no conversion rate, no invented multiplier. Your target, your ceiling, your definition of a qualified action.

The failure mode is never a decision. It is a channel that produced one good week in March, has cost eleven months of Tuesdays since, and has never been formally killed because nobody wants to be the one who says it did not work. The Assay says it, from your own numbers, in one column.

02.See It Work

Raise the ceiling by a dollar. Watch a verdict change.

Load a sample channel

Assaying Paid newsletter sponsorships. Every threshold below is your number. Nothing here is benchmarked against anyone else.

$
$

Attribution confidence

Can you say the action came from here?

Repeatability

Could you do it again on purpose?

Cadence held

Did you run it as designed for the period?

Compounding surface

Does past output keep working?

Score

92/100

Band: COMPOUNDING

Cost per action

$266.67

your ceiling $150.00

Derived marks

actions 2/2 · cost 1/2

You cannot mark past these.

TRIGGER 1PASS

attributable — an action you can trace here

TRIGGER 2FAIL

affordable — at or under the ceiling you set

GATE CAPPED one trigger failed, so this cannot read COMPOUNDING however high the score is.

Verdict

TREADING WATER

Fix first: Cost per qualified action

This grades a channel, never a person. It uses your numbers only — no benchmark, no industry average, no invented multiplier. Not financial advice.

Load C-02: a 92-point channel capped to TREADING WATER because trigger 2 failed. Then load C-03: an 80-point channel capped by the other trigger, with attribution at zero. Same cap, opposite branch. C-04 is the one that matters most — it scores 61, which is a middling band, and both triggers fail, so it reads CUT IT.

03.The Engine, Run

This is the real output of the shipped engine on the shipped sample.

Nothing below is written by hand. It is the verbatim stdout of python3 engine.py channels-sample.csv, captured programmatically and diffed against this page before publishing.

============================================================================
CHANNEL CONTINUATION ASSAY  -  CCA-099  -  RedHub AI LLC
============================================================================
Did this channel earn another cycle? Your numbers only - no benchmarks.
Grades channels, never people. Nothing is fetched and nothing is sent.

----------------------------------------------------------------------------
CHANNEL C-01   [Founder LinkedIn posts]
----------------------------------------------------------------------------
  Qualified actions          14   (your target: 10)
  Cost for the period        $900.00
  Cost per qualified action  $64.29   (your ceiling: $100.00)

  Qualified actions vs your target   2/2   weight 22   (derived)
  Attribution confidence             2/2   weight 20
  Repeatability                      2/2   weight 18
  Cost per qualified action          2/2   weight 16   (derived)
  Cadence held                       2/2   weight 12
  Compounding surface                2/2   weight 12

  Score                      100/100   -> COMPOUNDING
  Trigger 1  attributable    PASS
  Trigger 2  affordable      PASS
  Gate                       inert - both triggers passed

  VERDICT                    COMPOUNDING
  Fix first                  nothing - every signal is at 2

----------------------------------------------------------------------------
CHANNEL C-02   [Paid newsletter sponsorships]
----------------------------------------------------------------------------
  Qualified actions          9   (your target: 8)
  Cost for the period        $2400.00
  Cost per qualified action  $266.67   (your ceiling: $150.00)

  Qualified actions vs your target   2/2   weight 22   (derived)
  Attribution confidence             2/2   weight 20
  Repeatability                      2/2   weight 18
  Cost per qualified action          1/2   weight 16   (derived)
  Cadence held                       2/2   weight 12
  Compounding surface                2/2   weight 12

  Score                       92/100   -> COMPOUNDING
  Trigger 1  attributable    PASS
  Trigger 2  affordable      FAIL
  GATE CAPPED  one trigger failed: cannot read COMPOUNDING

  VERDICT                    TREADING WATER
  Fix first                  Cost per qualified action

----------------------------------------------------------------------------
CHANNEL C-03   [Podcast guesting]
----------------------------------------------------------------------------
  Qualified actions          6   (your target: 5)
  Cost for the period        $300.00
  Cost per qualified action  $50.00   (your ceiling: $120.00)

  Qualified actions vs your target   2/2   weight 22   (derived)
  Attribution confidence             0/2   weight 20
  Repeatability                      2/2   weight 18
  Cost per qualified action          2/2   weight 16   (derived)
  Cadence held                       2/2   weight 12
  Compounding surface                2/2   weight 12

  Score                       80/100   -> COMPOUNDING
  Trigger 1  attributable    FAIL
  Trigger 2  affordable      PASS
  GATE CAPPED  one trigger failed: cannot read COMPOUNDING

  VERDICT                    TREADING WATER
  Fix first                  Attribution confidence

----------------------------------------------------------------------------
CHANNEL C-04   [Cold outbound email]
----------------------------------------------------------------------------
  Qualified actions          2   (your target: 6)
  Cost for the period        $1600.00
  Cost per qualified action  $800.00   (your ceiling: $150.00)

  Qualified actions vs your target   1/2   weight 22   (derived)
  Attribution confidence             0/2   weight 20
  Repeatability                      2/2   weight 18
  Cost per qualified action          1/2   weight 16   (derived)
  Cadence held                       2/2   weight 12
  Compounding surface                2/2   weight 12

  Score                       61/100   -> TREADING WATER
  Trigger 1  attributable    FAIL
  Trigger 2  affordable      FAIL
  GATE FLOORED both triggers failed: CUT IT regardless of score

  VERDICT                    CUT IT
  Fix first                  Attribution confidence

----------------------------------------------------------------------------
CHANNEL C-05   [Short-form video]
----------------------------------------------------------------------------
  Qualified actions          0   (your target: 5)
  Cost for the period        $700.00
  Cost per qualified action  undefined - no qualified actions

  Qualified actions vs your target   0/2   weight 22   (derived)
  Attribution confidence             1/2   weight 20
  Repeatability                      1/2   weight 18
  Cost per qualified action          0/2   weight 16   (derived)
  Cadence held                       2/2   weight 12
  Compounding surface                1/2   weight 12

  Score                       37/100   -> CUT IT
  Trigger 1  attributable    FAIL
  Trigger 2  affordable      FAIL
  GATE FLOORED both triggers failed: CUT IT regardless of score

  VERDICT                    CUT IT
  Fix first                  Qualified actions vs your target

----------------------------------------------------------------------------
CHANNEL C-06   [SEO blog posts]
----------------------------------------------------------------------------
  Qualified actions          4   (your target: 4)
  Cost for the period        $380.00
  Cost per qualified action  $95.00   (your ceiling: $120.00)

  Qualified actions vs your target   2/2   weight 22   (derived)
  Attribution confidence             1/2   weight 20
  Repeatability                      1/2   weight 18
  Cost per qualified action          2/2   weight 16   (derived)
  Cadence held                       1/2   weight 12
  Compounding surface                0/2   weight 12

  Score                       63/100   -> TREADING WATER
  Trigger 1  attributable    PASS
  Trigger 2  affordable      PASS
  Gate                       inert - both triggers passed

  VERDICT                    TREADING WATER
  Fix first                  Compounding surface

============================================================================
PORTFOLIO
============================================================================
  Channels assayed           6
  Compounding                1
  Reading CUT IT             2
  PORTFOLIO VERDICT          ONE CHANNEL COMPOUNDS

  This rollup takes the BEST channel, not the worst. It is the only
  rollup in the catalog that does. You do not need ten channels that
  work; you need one, and the rest of this page tells you which nine
  are costing you the time to find it.

  Cut first                  C-04 - $1600.00 spent, 2 qualified actions
  Double first               C-01 - $64.29 per qualified action
============================================================================
04.The Standard

Six weighted signals, three verdicts, and one gate that needs both keys.

The score

Qualified actions vs your target 22, attribution confidence 20, repeatability 18, cost per qualified action 16, cadence held 12, compounding surface 12. Weights sum to 100. COMPOUNDING at 75 or more, TREADING WATER from 50 to 74, CUT IT under 50. Two of the six are derived from your numbers, not marked — you cannot mark your way past them.

Trigger 1 — attributable

At least one qualified action, AND enough attribution confidence to say where it came from. A number you cannot trace is not evidence that a channel works. It is evidence that something happened.

Trigger 2 — affordable

At least one qualified action, AND a cost per qualified action at or under the ceiling you set. Not our ceiling. Yours — which is the only one that can be wrong in a way you are able to correct.

Both, one, or neither

Both triggers pass and the gate is inert — the score band stands. One passes and the channel is capped at TREADING WATER: it has not earned another cycle, but it has not disproved itself either. Neither passes and it reads CUT IT, whatever the score says. The verifier exercises all 2,916 combinations of the six marks and four trigger states and proves no single-trigger path to COMPOUNDING exists.

The rollup that takes the best

Every other rollup RedHub ships takes the worst row, because one broken control breaks the set. This is the exception, and deliberately so. You do not need ten channels that work — you need one. So the portfolio verdict reads the best channel, and a separate line names the most expensive channel reading CUT IT, which is where the time is actually going.

05.What This Is — And Isn't

It grades a channel from your numbers. It does not supply the numbers.

What it is
  • A continuation decision: does this channel get another cycle?
  • Deterministic and offline — same inputs, same verdict, every time.
  • A named model you can argue with: weights, bands and both triggers are on this page.
  • Dateless. Re-run it next quarter with next quarter’s numbers; nothing drifts on its own.
What it isn’t
  • Not an attribution model. It consumes a confidence mark you make; it does not compute attribution.
  • Not connected to anything — no analytics, no ad account, no CRM. You bring the counts.
  • Not benchmarked. There is no industry average anywhere in it, and it will not invent a multiplier.
  • Not financial advice, and it scores no people.

Scope note: no verdict here guarantees a revenue, growth or acquisition outcome. A COMPOUNDING channel is a channel that met two conditions you set, in one period you measured. This is not financial advice.

06.Who It's For

Anyone paying for distribution in hours, dollars, or both.

Built for
  • Solo founders running three or four channels and trusting none of them.
  • Bootstrapped teams choosing what to stop doing next quarter.
  • Agencies who need a defensible reason to end a channel, not a feeling.
  • Anyone whose reporting is full of impressions and empty of decisions.
Not built for
  • Teams wanting an attribution model — that is a different product.
  • Anyone who cannot yet count a qualified action. Define it first.
  • Evaluating the person who ran the channel. This grades the channel.
  • Anyone expecting a growth guarantee. There is none here.
08.Common Questions

The mechanics, stated plainly.

One thing, per channel: did it earn another cycle? Six signals marked 0/1/2 with weights summing to 100 produce a score banded COMPOUNDING at 75 or more, TREADING WATER from 50 to 74, and CUT IT under 50. Two of the six are derived from your own numbers rather than marked, so you cannot mark your way past them.

Kill the channel on purpose.
Not by forgetting it.

One purchase, lifetime access, 12 months of updates. $99, once.

Deterministic and offline. It uses your numbers only, grades channels never people, and guarantees no revenue or growth outcome. Not financial advice.

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