Tool Gate · How it works
How the Prospect Funnel Leak Audit gate works
How the Prospect Funnel Leak Audit rolls up 5 funnel transitions to the worst: four transitions run on or ahead of target, but Booked-to-Held craters to 40% against a 75% target — which is how one severe leak drags the whole funnel to HEMORRHAGING.
How the gate works
This tool grades your prospect funnel, transition by transition, against your own conversion targets. It reads 5 transitions and rolls them into one verdict — the worst, never the average — and then a gate that can only make it worse.
The 5 transitions
| Transition | Verdict |
|---|---|
| Booked -> Held (show-up)fix first | SEVERE40% show-up rate vs 75% target - 72 of 120 booked calls never held, the earliest severe leak |
| Presented -> Client (close) | LEAKING30% close rate vs 45% target - 19 of 27 presented prospects didn't become clients |
| Inquiry -> Booked | ON TARGET60% booked vs 55% target - inquiries converting to booked calls ahead of target |
| Held -> Qualified | ON TARGET71% qualified vs 60% target - held calls converting to qualified above target |
| Qualified -> Presented | ON TARGET79% presented vs 80% target - essentially on pace |
The verdict bands
The verdict rolls up to the worst transition in the funnel, not the average - and when a transition is severe it wins regardless of how healthy the rest of the funnel reads, because fixing the earliest severe leak changes the volume feeding every stage below it.
In the worked sample it reads HEMORRHAGING — Five of six stage counts look fine and the top-of-funnel rate (Inquiry -> Booked, 60% vs a 55% target) is actually ahead of pace. But Booked -> Held craters to 40% against a 75% target - only 48 of 120 booked calls actually show up - and that single severe transition drags the whole funnel to HEMORRHAGING, even though Presented -> Client (30% vs 45%) is the only other stage that's even below target. The one thing to fix first: Booked -> Held (show-up) - 72 of 120 booked calls never held; closing the gap to the 75% target recovers about $108,864 in downstream client revenue at $12k/client..
Common questions
Can every transition look survivable on the How the Prospect Funnel Leak gate works and the company still read HEMORRHAGING?
Yes. The roll-up takes the worst of 5 transitions — never the average — then a worsen-only gate, the Earliest severe leak gate, escalates when trouble clusters. In the worked sample it reads HEMORRHAGING because five of six stage counts look fine and the top-of-funnel rate (Inquiry -> Booked, 60% vs a 55% target) is actually ahead of pace. But Booked -> Held craters to 40% against a 75% target - only 48 of 120 booked calls actually show up - and that single severe transition drags the whole funnel to HEMORRHAGING, even though Presented -> Client (30% vs 45%) is the only other stage that's even below target.
What is a worsen-only gate?
A dispositive rule that can only lower a verdict, never raise it. One fatal flaw overrides an otherwise-set of survivable lines, because a single disqualifying gap shouldn't hide behind an average of the healthy ones. The tool also names the one thing to fix first — here, "Booked -> Held (show-up) - 72 of 120 booked calls never held; closing the gap to the 75% target recovers about $108,864 in downstream client revenue at $12k/client.".
Your own counts and targets, graded offline. Grades the funnel, not any person. Not financial advice.
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<iframe src="https://redhub.ai/visuals/tool/prospect-funnel-leak-audit.html" title="How the Prospect Funnel Leak Audit gate works — RedHub AI" width="760" height="1959" loading="lazy" style="border:0;width:100%;max-width:760px"></iframe>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai/visuals/tool/prospect-funnel-leak-audit">How the Prospect Funnel Leak Audit gate works</a> — by <a href="https://redhub.ai">RedHub AI</a>, the AI that tells you when to doubt it.</p>Image + link — a static picture for any blog
<a href="https://redhub.ai/visuals/tool/prospect-funnel-leak-audit"><img src="https://redhub.ai/visuals/tool/prospect-funnel-leak-audit-share.png" alt="Diagram of the Prospect Funnel Leak Audit: five funnel transitions rolled up to the worst and a HEMORRHAGING verdict driven by a single severe Booked-to-Held leak." width="760" loading="lazy" style="max-width:100%;height:auto;border-radius:16px"></a>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai">RedHub AI</a> — the AI that tells you when to doubt it.</p>
This is how Prospect Funnel Leak Audit works. More diagrams in the Visual Field Guide.