Tool Gate · How it works
How the Offer & Landing Conversion gate works
How the Offer & Landing Conversion check grades landing copy for claim honesty: five honesty checks rolled up to the worst, and an overclaim gate where one unsubstantiated 'guaranteed' or '#1' forces Rework — which is how copy with only minor caveats elsewhere still can't ship, because one claim you can't back is dispositive.
How the gate works
This tool grades a landing page's headline and body for claim honesty. It reads 5 honesty checks and rolls them into one verdict — the worst, never the average — and then a gate that can only make it worse.
The 5 honesty checks
| Check | Verdict |
|---|---|
| Strong overclaims / guaranteesmajor · fix first | OVERCLAIM#1 · guaranteed outcome |
| Superlatives needing proof | NEEDS PROOFinstant · skyrocket |
| Scarcity language | UNVERIFIEDact now · only N left |
| Testimonial risk | RISKYresults not typical |
| Proof signals near claims | PRESENT |
The verdict bands
A single major overclaim — a superlative or guaranteed-outcome you can't substantiate — forces Rework regardless of how clean the rest of the copy is. One claim you can't back is dispositive.
In the worked sample it reads Rework — The copy trips only caveats elsewhere — but '#1' and 'guaranteed to skyrocket your sales' are major overclaims. One major overclaim forces Rework regardless of the rest: you can't substantiate a guaranteed outcome, so the promise has to change before the page ships. Marked fix first on this sample: Strong overclaims — cut '#1' and 'guaranteed to skyrocket', or substantiate them with proof. A major overclaim is dispositive on its own.
Common questions
Can every check look survivable on the Offer & Landing Conversion gate and the company still read Rework?
Yes. The roll-up takes the worst of 5 honesty checks — never the average — then a worsen-only gate, the Overclaim gate, escalates when trouble clusters. In the worked sample it reads Rework because the copy trips only caveats elsewhere — but '#1' and 'guaranteed to skyrocket your sales' are major overclaims. One major overclaim forces Rework regardless of the rest: you can't substantiate a guaranteed outcome, so the promise has to change before the page ships.
What is a worsen-only gate?
A rule that can only lower a verdict, never raise it. One gate-triggering gap overrides an otherwise-set of survivable lines, because a single gate-triggering gap shouldn't hide behind an average of the healthy ones. Where something is short, the fix-first row names it — here, "Strong overclaims — cut '#1' and 'guaranteed to skyrocket', or substantiate them with proof. A major overclaim is dispositive on its own.".
A copy-honesty check — not legal clearance or a guaranteed conversion rate. Substantiate your own claims.
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Interactive — renders the live diagram
<iframe src="https://redhub.ai/visuals/tool/ai-offer-landing-conversion-kit.html" title="How the Offer & Landing Conversion gate works — RedHub AI" width="760" height="1627" loading="lazy" style="border:0;width:100%;max-width:760px"></iframe>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai/visuals/tool/ai-offer-landing-conversion-kit">How the Offer & Landing Conversion gate works</a> — by <a href="https://redhub.ai">RedHub AI</a>, the AI that tells you when to doubt it.</p>Image + link — a static picture for any blog
<a href="https://redhub.ai/visuals/tool/ai-offer-landing-conversion-kit"><img src="https://redhub.ai/visuals/tool/ai-offer-landing-conversion-kit-share.png" alt="Diagram of the Offer & Landing Conversion honesty check: five honesty checks rolled up to the worst, an overclaim gate, and copy forced to Rework by a single major overclaim." width="760" loading="lazy" style="max-width:100%;height:auto;border-radius:16px"></a>
<p style="font:14px/1.5 system-ui,sans-serif"><a href="https://redhub.ai">RedHub AI</a> — the AI that tells you when to doubt it.</p>
This is how AI Offer & Landing Conversion Kit works. More diagrams in the Visual Field Guide.