How the roll-up gate works
This tool grades a landing page's headline and body for claim honesty. It reads 5 honesty checks and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.
The 5 honesty checks
A single major overclaim — a superlative or guaranteed-outcome you can't substantiate — forces Rework regardless of how clean the rest of the copy is. One claim you can't back is dispositive.
Why: The copy trips only caveats elsewhere — but '#1' and 'guaranteed to skyrocket your sales' are major overclaims. One major overclaim forces Rework regardless of the rest: you can't substantiate a guaranteed outcome, so the promise has to change before the page ships.
Fake scarcity and soft superlatives are only caveats — a single unsubstantiated ‘guaranteed’ or ‘#1’ is dispositive. The roll-up takes the worst, the gate forces Rework regardless of the score, and it names the phrase to cut first.