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Tool Gate · How it works

How the roll-up gate works

How the Offer & Landing Conversion gate works

This tool grades a landing page's headline and body for claim honesty. It reads 5 honesty checks and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.

The 5 honesty checks

01Strong overclaims / guaranteesmajor · fix first#1 · guaranteed outcomeOVERCLAIM
02Superlatives needing proofinstant · skyrocketNEEDS PROOF
03Scarcity languageact now · only N leftUNVERIFIED
04Testimonial riskresults not typicalRISKY
05Proof signals near claimsPRESENT
Launch
no honesty flags
Tune
only caveats
Rework
any major overclaim
Overclaim · worsen-only

A single major overclaim — a superlative or guaranteed-outcome you can't substantiate — forces Rework regardless of how clean the rest of the copy is. One claim you can't back is dispositive.

Rework

Why: The copy trips only caveats elsewhere — but '#1' and 'guaranteed to skyrocket your sales' are major overclaims. One major overclaim forces Rework regardless of the rest: you can't substantiate a guaranteed outcome, so the promise has to change before the page ships. 1 major overclaim · 3 caveats · worst-not-average.

Fix firstStrong overclaims — cut '#1' and 'guaranteed to skyrocket', or substantiate them with proof. A major overclaim is dispositive on its own.

Fake scarcity and soft superlatives are only caveats — a single unsubstantiated ‘guaranteed’ or ‘#1’ is dispositive. The roll-up takes the worst, the gate forces Rework regardless of the score, and it names the phrase to cut first.