Grow from the customersyou already have.
Net revenue retention is the best predictor of durable growth — above 100%, you grow with zero new logos. But upselling a customer who isn’t succeeding accelerates churn.
This system gates expansion on health: grow the green, save the red — and grows trust and revenue at the same time.
The cheapest revenue is from customers you already have — if you expand the right ones.
Above 100% NRR, the base grows on its own. But there’s a trap: pushing upsells on accounts that aren’t getting value accelerates churn and burns trust. A save turns into a cancellation.
Gate expansion on health — grow the accounts that are thriving, rescue the ones that aren’t — and you grow durably without the dark patterns.
It's the metric investors care about most. Above 100%, your base grows with zero new logos — the cheapest revenue you'll ever earn.
Push an upsell on a customer who isn't succeeding and you accelerate churn — a save becomes a cancellation.
Gate expansion on health, lead with value, and refuse dark patterns. The durable way to grow NRR without burning the base.
“Best-in-class” NRR thresholds vary by business model and segment — the bands are configurable and the calculator uses your inputs.
Where does your retention land?
Enter starting, expansion, contraction, and churned MRR and see your NRR, GRR, and band — the same math as the included nrrcalc.py.
Net revenue retention
108%
Gross revenue retention
90%
Retention band
Healthy
Best-in-class ≥ 120%, healthy ≥ 100%, leaky below 100%. Above 100% NRR, the base grows on its own — the cheapest revenue you'll earn.
Grow NRR the right way.
A health-gated expansion engine, expansion plays and value-first scripts, and the no-dark-patterns guardrails that keep upsell from becoming pressure.
Get the Expansion & Upsell / NRR System — $89Expansion should follow delivered value — never pressure an at-risk account.
Measure health, segment, trigger, offer, track NRR.
A health-gated loop behind the playbook, plays, and calculator — so expansion always follows delivered value.
Score each account's health so you know who's thriving and who's at risk — the gate everything else depends on.
Separate champions (ready to expand) from at-risk accounts (need a save first) — so the right motion goes to the right account.
Fire expansion at genuine value milestones, not on a renewal calendar — expansion follows delivered value, not the billing cycle.
Run the expansion play that fits the signal, with value-first scripts — no surprise charges, no forced upgrades, no pressure.
Watch NRR and GRR together: GRR shows your floor, NRR shows whether expansion is covering churn. The band tells you where you stand.
A playbook, plays, a calculator, and a health board.
Why NRR matters most, NRR vs GRR and the bands, the health gate, expansion plays mapped to signals, and growing without dark patterns.
Expansion plays mapped to real signals and value-first scripts for each — plus the explicit no-dark-patterns guardrails.
An NRR/GRR calculator that bands you Best-in-class / Healthy / Leaky, and an account-health board that gates expansion (Green / Amber / Red).
Enter starting, expansion, contraction, and churn MRR for NRR, GRR, and the band verdict. Zero dependencies; runs keyless.
The editable band thresholds and health rules. Tune them to your segment and definitions of expansion/contraction.
Growth, honest about how.
- Expansion follows value
Never pressure an at-risk account. The health gate routes those to a save motion first — upselling them is how a save becomes a cancellation.
- No dark patterns
No surprise charges, no forced upgrades, no hard-to-cancel traps. Growing trust and revenue at the same time is the whole point.
- Bands are configurable
Best-in-class thresholds vary by segment. The calculator uses your inputs and your bands, not a one-size benchmark.
- Not legal advice
Billing, cancellation, and consumer-protection rules vary by jurisdiction. This is a growth system and templates — confirm specifics for your market.
CS and revenue teams who want to grow the base, not just defend it.
SaaS and subscription operators, customer-success leads, and founders who know NRR is the number — and want to grow it without burning trust on the accounts that aren’t ready.
Customer Churn Autopsy Kit
$69Red accounts go here, not into an upsell sequence. An exit-interview script, a churn classifier, a retention analyzer, and five win-back sequences — the save motion the health gate routes to.
Customer Onboarding Sequence Kit
$69Healthy expansion starts with first value. The Onboarding Sequence Kit maps activation milestones and the adoption flow that turn a new signup into an account worth expanding.
AI Marketing Measurement Kit
$99Is the expansion motion actually working? The Measurement Kit's CLEAR framework and rigor scorecard keep your NRR reporting honest, so you scale on evidence, not vibes.
The questions CS leaders actually ask before they push expansion.
A health-gated system to grow net revenue retention. It includes the Expansion Engine (measure account health, segment champions from at-risk accounts, trigger expansion at value milestones, offer the right play, and track NRR/GRR), an NRR/GRR calculator with a band verdict, expansion plays mapped to real signals, value-first scripts, and explicit no-dark-patterns guardrails.
GRR (gross revenue retention) strips out expansion — it's your floor, showing how much you keep before any upsell. NRR (net revenue retention) adds expansion back in: (starting + expansion − contraction − churn) / starting. Above 100% NRR, your base grows with zero new logos. The calculator reports both, because GRR shows the leak and NRR shows whether expansion is covering it.
Because upselling a customer who isn't succeeding accelerates churn — a save becomes a cancellation. The engine refuses to push expansion on at-risk accounts; those get a save motion first. You grow the green and rescue the red, instead of treating every account as an upsell target.
Best-in-class (≈120%+ NRR), Healthy (≥100%), and Leaky (below 100%). These thresholds vary by business model and segment, so they're configurable — the calculator uses your inputs rather than asserting a single benchmark.
Explicit rules the whole system holds to: no surprise charges, no forced upgrades, no hard-to-cancel traps, no pressure on accounts that aren't getting value. Expansion follows delivered value — that's how you grow trust and revenue at the same time, instead of trading one for the other.
Red accounts go to the Customer Churn Autopsy Kit, not into an upsell sequence. The Customer Onboarding Sequence Kit gets accounts to their first value (the precondition for healthy expansion), and the AI Marketing Measurement Kit measures whether the motion is working.
An Expansion Playbook, Templates (expansion plays + value-first scripts), the NRR Workbook (Excel: NRR/GRR calculator + account-health board), nrrcalc.py, and an editable config.
Grow the green. Save the red.
A health-gated expansion engine that grows NRR by expanding the customers who are actually succeeding — with value-first scripts and no dark patterns. One-time $89, yours to keep.
Sold by RedHub AI LLC · Secured by Stripe · Expansion follows value · no dark patterns · redhub.ai