For founders & operators pricing against a live market

Find the number.Then know it’s defensible before you send it.

Live web search pulls current competitor and market pricing. Four Claude Skills draft a recommended quote with its reasoning shown. Then a deterministic engine grades it — QUOTE-READY, SHORE UP, or DON’T QUOTE — with a gate that forces DON’T QUOTE on any fabricated benchmark or any price under your own margin floor.

Get the Studio — $99one-time · instant download · yours to keep
Five deliverables · runnable
Four pricing-intelligence Claude Skills
skills
Drafted quote with reasoning shown
quote
Defensibility engine (Python)
engine
Workbook — computes the floor gate
xlsx
Two operating playbooks
docx
Find it here, defend it there
Pricing-Change Kit · Should I Raise? · Margin Leak Auditor
01.The Problem

AI will hand you a confident price — and a made-up benchmark to justify it.

“30% below market”
Says the AI — citing a market rate that doesn't exist.
Under water
The recommended number quietly prices below your own floor.
Sounds right
A clean, complete quote whose one load-bearing claim is invented.
02.See It Work

Mark the soft signals; set price, cost, and floor. The gate does the rest.

Interactive · soft score + two-trigger gate
as of 2026-07-04
Enterprise tier — renewal
100QUOTE-READY
Market sourcing & recency
Competitive claim substantiation
Reasoning transparency
Quote completeness
margin 600 vs floor 400fix first: Market sourcing & recency
SMB onboarding package
100DON'T QUOTE
Market sourcing & recency
Competitive claim substantiation
Reasoning transparency
Quote completeness
margin 600 vs floor 300fix first: Fabricated benchmarkgate: fabricated benchmark
Agency retainer — Q3
78QUOTE-READY
Market sourcing & recency
Competitive claim substantiation
Reasoning transparency
Quote completeness
margin 1100 vs floor 900fix first: Competitive claim substantiation
Starter plan — discounted
60DON'T QUOTE
Market sourcing & recency
Competitive claim substantiation
Reasoning transparency
Quote completeness
margin 70 vs floor 100fix first: Below-margin-floor pricegate: below floor
Batch rollup
PULL A QUOTE
Fix first: Starter plan — discounted

Tap a signal to cycle 0 → 1 → 2; edit price, cost, and floor; flip the benchmark flag. The soft score sets the band, but a fabricated benchmark or a price under your floor forces DON’T QUOTE no matter how high the score. You supply the numbers — nothing is invented. Grades a quote, not a person. Not financial advice.

03.The Same Read, Runnable

A zero-dependency engine returns the identical verdict from your marks and numbers.

PRICING & QUOTE DEFENSIBILITY -- read as of 2026-07-04
==================================================================
Enterprise tier — renewal      100  QUOTE-READY
    margin 600 vs floor 400   fix first: Market sourcing & recency
SMB onboarding package         100  DON'T QUOTE  [gate: fabricated benchmark]
    margin 600 vs floor 300   fix first: Fabricated benchmark
Agency retainer — Q3            78  QUOTE-READY
    margin 1100 vs floor 900   fix first: Competitive claim substantiation
Starter plan — discounted       60  DON'T QUOTE  [gate: below floor]
    margin 70 vs floor 100   fix first: Below-margin-floor price
------------------------------------------------------------------
BATCH ROLLUP: PULL A QUOTE
Fix first: Starter plan — discounted

The SMB quote scores a perfect 100 on all four soft signals and still reads DON’T QUOTE — one benchmark is fabricated. The Starter plan scores 60 but its margin of 70 is under the 100 floor, so it reads DON’T QUOTE too. The soft score alone would have sent both. The gate is the point.

04.The Standard

Three rules keep a quote honest.

Your numbers, sourced signals

You supply price, unit cost, and your floor. Market signals are found live and cited. The engine invents no number and applies no markup rule.

Two failures override the score

A fabricated benchmark or a below-floor price forces DON'T QUOTE regardless of how well the quote is written. Fix the one thing; the gate releases.

Engine = workbook = demo

The Python engine, the Excel workbook, and this page's demo run the identical score, the identical floor math, and the identical gate, byte-for-byte.

05.What This Is — And Isn't

A defensibility working aid — not a price-setter, and not financial advice.

What it is
  • Live scouting of current competitor and market pricing.
  • A drafted quote with the reasoning from inputs to number shown.
  • A reproducible QUOTE-READY / SHORE UP / DON’T QUOTE read.
  • A gate that catches fabricated benchmarks and below-floor prices.
What it isn’t
  • Not a price-setter — you supply cost and floor; it invents no number.
  • Not an industry-multiplier tool — no baked-in markup.
  • Not a score of any person — it grades a drafted quote, an artifact.
  • Not an autopilot — it sends and commits nothing.

Not financial advice. This System is a defensibility working aid. It grades a drafted price/quote recommendation — an artifact — from your own numbers and marks; it sets no price, applies no industry multiplier, connects to nothing on its own, and scores or ranks no person. Competitive and savings claims can carry FTC substantiation obligations; keep every comparator real and cited. You review and send.

06.Who It's For

Anyone who puts a number in front of a buyer and has to defend it.

  • · Founders quoting custom or enterprise deals
  • · Agencies and consultants scoping retainers
  • · Sales leads pricing against live competitors
  • · Operators using AI to draft quotes at speed
  • · Anyone burned by a confident, made-up benchmark
  • · Teams that need the number defensible, not just fast
08.Common Questions

The honest answers.

No. Live web search finds current competitor and market pricing signals, and the four Claude Skills draft a recommended number with its reasoning shown — but you supply your unit cost and your own margin floor, and you confirm every mark. The engine grades whether the drafted recommendation is defensible enough to put in front of a buyer. It invents no number and applies no industry multiplier.

Quote fast.
Quote something you can defend.

One purchase, lifetime access, 12 months of updates. $99, once.

Not financial advice. A defensibility working aid that grades a drafted quote from your own numbers. It sets no price, applies no industry multiplier, sends nothing, and scores no person. Competitive and savings claims can carry FTC substantiation obligations — keep your comparators real and cited.

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