Link-in-Bio Funnel Grader
Your link-in-bio is a router, not a menu — its one job is to send a visitor to a single clear next step. Grade it on six weighted levers and fix the tap that's leaking before it costs you the conversion.
The connector in the funnel: your profile sends the tap, the link-in-bio routes it, the destination converts it. This grades the middle step everyone skips.
instant download · .xlsx · yours to keep
The problem
Your link-in-bio is a directory, and directories don't convert.
Most link-in-bio pages are a wall of equal links — newsletter, shop, latest video, podcast, that one collab from March. Faced with a menu, the visitor picks nothing and leaves. A link-in-bio that works is a router: one obvious next step, matched to what your profile just promised, decided in the first screen on a phone. This grader checks whether yours routes — or just lists.
Try it
Grade a page. Watch a 76 get capped to TIGHTEN.
Grade your link-in-bio
One obvious primary action, not a menu of equals
Top link matches what the bio/post promised
Primary action obvious without scrolling, on a phone
Loads fast and fits a phone, no broken layout
A quick reason to trust the next step at the tap
You can tell which link actually converts
Weighted total: 76/100 (GO LIVE) · focus gate: FIRED
The total would pass, but with no single primary action this is a directory, not a router — so it's capped at TIGHTEN until you fix focus.
Fix first — Destination focus: Cut to one primary action; make the rest visibly secondary or remove them.
Grades the page, not people · no baked-in benchmark · same marks, same verdict
This is the live engine. The full .xlsx grader — Start Here, Dashboard, Funnel Grader Six weighted routing levers + the focus gate built in A worked example, pre-filled and ready to overwrite
Get the kit — $49The standard
Honest about what a grade means.
Your marks, no benchmark
The verdict comes entirely from your own marks. There's no baked-in industry benchmark and no inflated lift estimate to flatter the page.
A router must route
The focus gate caps any page with no single primary action at TIGHTEN — it can't read GO LIVE until it does its one job, however polished the rest.
Grades, doesn't build
It grades the page you already have. It doesn't build, host, or touch your link-in-bio, and nothing is uploaded.
How it works
Six levers, one verdict, one fix.
- 1Open the link-in-bio you want to grade on your phone, the way a visitor sees it.
- 2Score the six levers 0/1/2 — destination focus, promise continuity, above-fold decisiveness, mobile fit, proof, tracking.
- 3Read the verdict — GO LIVE, TIGHTEN, or REWORK — and whether the focus gate capped it.
- 4Fix the one lever the grader names, re-score, and ship when it routes.
What you'll see
A grade out of 100 and the one thing to fix.
The grade
A weighted total out of 100, the band before the gate, and whether the focus gate capped the verdict.
The fix
The single lever dragging the page down — or destination focus, if the gate fired — with the exact move to make.
Who it's for
For anyone whose bio link is the only link they get.
For you if
- You drive Instagram traffic to a Linktree, Beacons, Stan, or native page.
- You suspect your link page lists options instead of routing.
- You manage client accounts and want a fast, repeatable check.
Not for you if
- You need an opt-in (lead-capture) page grader — use the Lead-Capture Page Kit.
- You need a full sales/offer page review — use the AI Offer & Landing-Page Conversion Kit.
- You want a tool that builds or hosts the page (this never does).
Common questions
Straight answers before you buy.
Different artifact, different job. The Lead-Capture Page Kit grades an opt-in page built to capture an email. This grades your link-in-bio — the router between your profile and wherever you send people (Linktree, Beacons, Stan, or a native multi-link page). Its failure mode isn't form friction, it's choice overload: too many competing links and no single primary action. Different levers, a different gate, and a smaller, faster $49 check.
The focus gate. A link-in-bio exists to route one tap to one next step. If there's no single primary action — a wall of equal links, or a top link that doesn't match your bio's CTA — the page is capped at TIGHTEN no matter how high the total, because a router that doesn't route has failed its one job. The worked example scores 76 (a GO LIVE total) but is capped to TIGHTEN for exactly this reason. Fix focus first.
Destination focus (one clear primary action, weighted heaviest), promise continuity (the top link matches what your bio or post promised), above-fold decisiveness (the primary action is obvious on a phone without scrolling), mobile load and fit, proof at decision (a quick reason to trust the next step), and tracking present (you can tell which link converts). They're weighted to sum to 100.
No. It grades the page you already have — it doesn't build, host, or touch it, and nothing is uploaded. You score six levers from what you see, and the workbook returns the verdict and the one lever to fix first. It's not affiliated with Instagram, Meta, or any link-in-bio tool.
Yes. It's a weighted rubric summing to 100, rounded the way a spreadsheet rounds, with one hard focus gate. The same deterministic logic is in the workbook and the on-page demo — same marks, same verdict, every time. There's no baked-in benchmark and no inflated lift estimate; the grade comes entirely from your own marks.
One polished .xlsx with three tabs — Start Here, Dashboard, and the Funnel Grader — with a worked example, the weighted rubric, and the focus gate built in. Opens in Excel, Google Sheets, or Numbers. Yours to keep, with 12 months of updates.
Get the Grader
Make the middle step route.
- Six weighted routing levers + the focus gate.
- Names the single lever to fix first.
- One .xlsx, yours to keep, 12 months of updates.
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