Your capture page hasexactly one job.
The page your lead magnet lives on either earns the email or leaks it. This grades that opt-in page 0–100 on the six levers that actually move opt-ins — and refuses to bless a page that fakes urgency or splits attention across five CTAs.
Traffic isn't the leak. The page between the click and the form is.
a capture page exists to trade a magnet for an email. Every competing CTA and nav link splits the attention that one job needs.
every extra form field costs opt-ins. Most capture forms ask for more than the value justifies.
if the page doesn't match the ad or email that drove the click, the visitor bounces before reading a word.
These are the recurring findings across capture-page research, not a promise about your numbers. The kit turns them into a score you can act on.
Mark a page on six levers and watch a high score get gated.
This is the grader's exact math. Flip a honesty toggle or drop the conversion goal to 0 and watch a high score get gated.
The verdict is from your own marks — no baked-in benchmark. A captured email is not consent to spam: disclose what you'll send and honor opt-out.
Grade your capture pageOne command grades every page — and names the one to fix first.
The runnable grader scores each capture page, names its weakest lever, and applies both gates. Here is its real output on the included sample set — notice the 80-point page capped at TIGHTEN by the focus gate, and the 76-point page held at REWORK by the honesty gate:
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LEAD-CAPTURE PAGE KIT
Each page graded on 6 levers -> GO LIVE / TIGHTEN / REWORK
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1 page(s) ready to go live.
GO LIVE: 1 TIGHTEN: 1 REWORK: 2
Go live first: Assessment opt-in (clean)
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Assessment opt-in (clean) 97.0 -> GO LIVE
weakest lever: Trust at the point of capture (4/5)
Webinar reg (leaky goal) 80.0 -> TIGHTEN
weakest lever: Single conversion goal (0/5)
! Focus gate: the page has competing CTAs or nav (single conversion goal = 0). Strip it to one ask before going live.
Guide download (fake countdown) 76.0 -> REWORK
weakest lever: Honest promise (2/5)
! Honesty gate: the page uses fake or forced scarcity. It can't go live until that's removed.
Generic splash (weak) 31.4 -> REWORK
weakest lever: Value-for-email clarity (1/5)
Verdict is from your own marks -- no baked-in benchmark. A captured
email is not consent to spam: disclose what you'll send, honor opt-out.
================================================================Zero dependencies · runs offline · the workbook reproduces every score and both gates.
A readable scoring model, and two gates that hold a leaking or baiting page back.
The score is your six 0–5 marks times weights that sum to 100. No invented lift, no industry multiplier. Change a mark, the score moves — and the weakest lever is always named so you know what to fix first.
The focus gate caps any page with a leaking conversion goal — competing CTAs, a nav bar, multiple asks — at TIGHTEN, however high it scores. A capture page that splits attention won't convert, so it can't go live until it has one ask.
The honesty gate forces REWORK on a fake countdown, a phony "only 3 left," or a promise the magnet can't keep — no matter the score. Honest capture is durable capture; baited opt-ins churn and erode trust.
- Message match — 18
- Single conversion goal — 20
- Value-for-email clarity — 20
- Form friction — 17
- Trust at the point of capture — 15
- Honest promise — 10
Score → GO LIVE 75+ · TIGHTEN 55–74 · REWORK under 55.
- Honesty gate — fake / forced scarcity or a promise the magnet can't keep → REWORK, whatever the score.
- Focus gate — a leaking conversion goal (single goal = 0) → capped at TIGHTEN.
- No message match and no goal at once → REWORK; it isn't a capture page.
A grader for the opt-in page. Not a page builder, and not the sales-page kit.
- A grader + workbook for a lead-capture (opt-in) page.
- A GO LIVE / TIGHTEN / REWORK verdict with two honest hard gates.
- A section-by-section template and copy prompts to build the page.
- Portable: grade a page built in any tool you already use.
- Not a page builder or host — it grades, you build.
- Not the sales-page kit. For an offer/sales page, use the AI Offer & Landing-Page Conversion Kit.
- Not a way to rig urgency — the honesty gate exists to stop that.
- Not legal advice; the verdict is a conversion-and-honesty judgment.
A captured email is not consent to spam. Disclose what you'll send and how often at the form, and honor opt-out — the Brand-Voice Email & Newsletter Engine owns deliverability and unsubscribe. Keep every claim on the page substantiated and skip fake scarcity; the Offer & Landing-Page Conversion Kit owns the deep claim treatment. This is general guidance, not legal advice.
Anyone running traffic to an opt-in and unsure why the email isn't landing.
- Marketers and founders running ads or email to a lead-magnet opt-in.
- Anyone who just built a lead magnet and needs the page that captures it.
- Agencies auditing a client's capture pages against one honest standard.
- Operators who want proof their opt-in isn't baited or leaking.
- Grading a full sales/offer page — that's the Offer & Landing-Page kit.
- Teams who want a drag-and-drop page builder — this is the grader, not the builder.
- Screening people for jobs, housing, or credit — this is a marketing page grader, not that.
Build the magnet, capture the email, qualify the lead.
The honest assessment this page captures. Build the magnet there; grade the page that trades it for an email here.
ViewThe sibling for sales/offer pages — offer stack, claims, and proof. Selling a product on the page? Use that. Trading a magnet for an email? Use this.
ViewOnce the page captures a lead, this scores it PURSUE NOW / NURTURE / DISQUALIFY on fit, intent, and timeline. Capture here, qualify there.
ViewStraight answers on what it grades, the gates, and the boundary with the Offer kit.
A lead-capture (opt-in) page — the page whose one job is to trade your lead magnet for a visitor's email. It scores the page 0–100 on six weighted levers (message match, single conversion goal, value-for-email clarity, form friction, trust at the point of capture, and honest promise) and returns GO LIVE, TIGHTEN, or REWORK. It grades the capture page, not a sales/offer page.
Different page, different physics. The Offer & Landing-Page Conversion Kit grades a sales/offer page — its offer stack, claims, and proof. This grades the opt-in page the lead magnet lives on, on the levers that decide an email exchange: message match with the ad that drove the click, a single conversion goal (attention ratio), and form friction. If you're selling a product on the page, use the Offer kit; if you're trading a lead magnet for an email, use this.
Because of the two hard gates. The honesty gate forces REWORK if the page uses fake or forced scarcity, or promises more than the lead magnet delivers — no matter how high the score. The focus gate caps the verdict at TIGHTEN if the page has a leaking conversion goal (competing CTAs, a nav bar, multiple asks); a capture page has exactly one job. A pretty page that baits the opt-in or splits attention won't convert honestly, so the gate holds it back.
Each of the six levers is marked 0–5 and weighted; the weights sum to 100. The score is the sum of (mark ÷ 5 × weight), giving a 0–100 number that maps to GO LIVE (75+), TIGHTEN (55–74), or REWORK (under 55). The verdict comes from your own marks — there's no baked-in benchmark or inflated lift estimate. The included engine and workbook compute it identically.
No — it's the grader, the templates, and the playbooks, not a page builder or host. You get a section-by-section capture-page template, prompts to write a message-matched headline and value bullets, a runnable grader plus a workbook, and two playbooks. Build the page in whatever tool you use; this tells you, honestly, whether it's ready to go live.
No. The verdict is a conversion-and-honesty judgment, not legal advice. That said, two real things apply: a captured email is not consent to spam — disclose what you'll send and honor opt-out (the Brand-Voice Email & Newsletter Engine owns deliverability and unsubscribe) — and any claim on the page must be substantiated, with no fake scarcity (the AI Offer & Landing-Page Conversion Kit owns the deep claim treatment). This is general guidance, not legal advice.
Give your opt-in page
one job, done right.
One purchase, lifetime access, 12 months of updates. The grader, the workbook, a section-by-section template, copy prompts, and two playbooks. $79, once.
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