A lead magnet that scoresthem honestly.
Interactive assessments out-convert static PDFs because the visitor gets a real, personalized answer. This builds one that scores 0–100 from your prospect's own answers — with a gate that refuses to tell your best respondents they're failing just to manufacture a sale.
A PDF download is forgotten in a day. An honest answer earns the inbox.
interactive assessments are widely reported to out-convert a static PDF download as a lead magnet.
a rigged 'you scored 35% — book a call!' funnel reads as manipulation, and AI engines and buyers both discount it.
a scoring model is the strongest, most cite-able asset you can put on a page — concrete and machine-legible.
The conversion figure is a widely reported industry range, not a promise about your funnel. The honest version is what keeps the conversion and the trust at the same time.
This is what your prospect experiences — and the result tells the truth.
Answer six questions the way your prospect would. This is exactly what your lead magnet feels like — and notice the result tells the truth.
In a real lead magnet, this is where the respondent enters their email to see the result — the capture step.
(no email needed in this demo)
Capturing an email is not consent to spam — disclose what you'll send and honor opt-out. The full builder validates your whole design against the no-manufactured-problems gate.
Build your own assessmentOne command scores the design and every band — and flags a rigged one.
The runnable scorer validates your whole assessment against the no-manufactured-problems gate and scores your sample respondents. Here is its real output on the included honest sample — the gate returns PUBLISH because the top band tells the truth. Rig that top band to hard-sell and the same engine returns REWORK:
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INTERACTIVE LEAD-MAGNET BUILDER
Assessment: Is your business ready to add AI services?
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DESIGN CHECK (no-manufactured-problems gate)
Verdict: PUBLISH
All checks pass: weights sum to 100, bands cover 0-100,
every band has honest copy, and the top band tells the truth.
REACHABILITY
reachable Not yet
reachable Getting there
reachable Ready
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SAMPLE RESPONDENTS (the live result your prospect sees)
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Northstar Agency (well-prepared) 91.0 -> Ready
You have the foundation, the demand, and the delivery capacity to add an AI service with confidence.
Next: Advanced move: package one outcome-priced pilot offer and run it with a single willing client. Measure the before / after rigorously and let that become the case study that sells the next five. You don't need anyone's permission to start.
Midway Studio (getting there) 57.0 -> Getting there
You have real signal -- some demand, some capability -- but clear gaps between you and a confident launch.
Next: Find your single lowest-scoring area above and close just that one before launching. Don't try to fix everything; fix the binding constraint.
Solo Freelancer (not yet) 30.0 -> Not yet
The foundation for selling AI services isn't in place yet -- and that's a normal place to start.
Next: Pick one core process and document it end to end, then run a small internal AI pilot on it before you ever sell it. Build the muscle privately first.
Honest by design: a low score names real gaps; a top score earns
genuine advanced advice, never a manufactured problem. Capturing an
email is not consent to spam -- disclose what you'll send, honor opt-out.
================================================================Zero dependencies · runs offline · the workbook reproduces every number and the verdict.
A readable scoring model, and a gate that refuses to manufacture a problem.
The score is the respondent's 0–5 answers times your question weights, which must sum to 100. No baked-in result, no hidden lift. Change a weight, the score moves — and every band must be reachable by a real answer set.
The hard gate: your best respondents can't be told they're failing or hard-sold, and you can't funnel every score to the same CTA. A low scorer can hear they have real gaps — that's honest; lying to your strongest respondents is the rig the gate blocks.
An assessment that tells the truth earns the email and the trust at once, and a named scoring model is the most cite-able thing on the page. Honesty here is a conversion strategy, not a tax.
- Each question answered 0–5; you set each question's weight.
- Weights sum to 100; score = Σ (answer ÷ 5 × weight) → 0–100.
- The score lands in a result band you define, by lower threshold.
- The respondent sees that band's honest copy and next step.
- REWORK — top band diagnoses a problem or hard-sells, weights ≠ 100, bands don't cover 0–100, universal hard-sell, or missing copy.
- FIX — honest, but the top band is under 15 points wide.
- PUBLISH — clean, honest, reachable.
A bench for building one honest assessment. Not a quiz farm or a database.
- A scorer + a design workbook for an honest assessment lead magnet.
- A gate that returns PUBLISH / FIX / REWORK on your design.
- Prompts and a starter bank to write good questions and band copy.
- Portable logic you can wire into any quiz or form tool you use.
- Not a hosted quiz platform or an email-sending tool.
- Not a way to rig a funnel — the gate exists to prevent exactly that.
- Not a contact database — it captures the leads who choose to engage.
- Not professional advice for the respondent; the result is educational.
A captured email is not consent to spam. Disclose what you'll send and how often at the capture step, and honor opt-out — the Brand-Voice Email & Newsletter Engine owns the deliverability and unsubscribe discipline. And if your assessment covers health, finance, or legal topics, say plainly that the result is educational, not professional advice, and you own what you claim. This is general guidance, not legal advice.
Anyone who wants a lead magnet that earns the email instead of buying it.
- Marketers and founders replacing a tired PDF with an interactive assessment.
- Agencies and consultants who want a credible, on-brand diagnostic.
- Anyone driving traffic (SEO, GEO, ads) who needs a capture step worth the click.
- Operators who refuse to run a manipulative funnel — and want proof they aren't.
- Anyone wanting a rigged quiz that funnels everyone to a hard sell.
- Teams who want a fully hosted quiz SaaS — this is the model, not the platform.
- Screening people for jobs, housing, or credit — this is a marketing assessment, not that.
Get found, capture the visitor, qualify the lead, follow up honestly.
Gets you found by AI answer engines. It drives the traffic; this assessment captures the visitor with a result worth their email.
ViewOnce the assessment captures a lead, this scores it PURSUE NOW / NURTURE / DISQUALIFY on fit, intent, and timeline. Capture here, qualify there.
ViewThe honest follow-up to a captured email — voice-locked sequences plus the deliverability and opt-out discipline this kit's capture step depends on.
ViewStraight answers on what it builds, the gate, and what it won't do.
An interactive assessment lead magnet — a short quiz that scores your prospect's own answers 0–100, returns an honest, score-appropriate result, and captures their email at the result step. The market consistently finds interactive assessments out-convert static PDFs by a wide margin, because the prospect gets a personalized answer instead of a download. You get the runnable scorer, a design workbook, the question prompts and templates, and two playbooks.
With the no-manufactured-problems gate. Most assessment funnels are rigged so everyone scores badly enough to need the seller. The gate blocks that: your best respondents can't be told they're failing or hard-sold, every band must have genuine copy, and you can't funnel every score to the same aggressive CTA. It returns PUBLISH, FIX, or REWORK on your design. A low scorer can still be told they have real gaps — that's true and useful; the gate is specifically about not lying to your strongest respondents.
Each question is answered 0–5, and you give each question a weight; the weights must sum to 100. The score is the sum of (answer ÷ 5 × weight), giving a 0–100 number that lands in a result band you define. The score comes from the respondent's own answers and your own weights — there's no baked-in result and no rigged gradient. The included engine and workbook compute it identically.
It gives you the prompts and templates to write them well, plus a starter question bank — but you bring the topic and the judgment. The prompt pack walks Claude through drafting questions, weighting them, and writing honest band copy, and the design workbook flags anything that fails the gate. You stay in control of what your assessment claims.
No. The scorer is a zero-dependency Python tool and the design bench is a workbook — both run offline, with nothing to subscribe to. You can wire the scoring logic into whatever quiz or form tool you already use, or run it as-is. One purchase, lifetime access, and 12 months of updates.
No. The result is educational — a structured reflection of the respondent's own answers. If your assessment covers health, finance, or legal topics, say clearly that the result isn't professional advice, and remember a captured email is not consent to spam: disclose what you'll send and honor opt-out. This is general guidance, not legal advice.
Build a lead magnet
you'd be proud to take.
One purchase, lifetime access, 12 months of updates. The scorer, the design workbook, the prompts, a question bank, and two playbooks. $89, once.
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