Know your rate.Build an honest kit.Stop undercharging.
Most creators undercharge their first deals by 40–60% — guessing, or pricing on follower count. This system computes a defensible rate from your own numbers (no invented multiplier), and grades every inbound offer Fair / Negotiate / Walk.
Guessing is expensive, both ways.
Price too low and you leave money on the table and anchor every future deal down. Inflate your kit and a brand checks, walks, and tells other brands. The fix is a number you can defend and a kit you can stand behind.
How much most creators undercharge on their first deal — by guessing, or pricing on follower count.
Follower count is the metric brands don't pay on. Engaged reach is what they buy.
The first number named anchors the whole negotiation. Name yours first and you cap your ceiling.
Your rate, and a verdict on their offer.
Move your numbers on the left to compute your target and floor. Enter a brand’s offer on the right to see Fair / Negotiate / Walk. Same math the workbook and the Python tool run.
Your numbers
What advertisers actually pay for — not follower count.
Set 0 to fall back to followers × 30% reach.
reach 22,000 × CPM × weight 3 · quality ×1.15
Their offer
Enter what the brand offered — don't name yours first.
Paid-media / whitelisting duration — raises your number.
Category lock-out — raises your number more.
Above your floor, below target. Counter toward target — the gap is your room. Let them keep anchoring.
Move any slider to see your rate and the verdict update. Built from your own numbers and a CPM you pick — no invented multiplier. Reference 2026-06-18. Resets on reload. The #ad note in the kit is not legal advice.
Run it offline. Get a number you can defend.
The Python calculator reads your profile and a CSV of offers and prints exactly this — your target and floor, then each offer graded against the ask. No install, no network, deterministic. Here’s the sample:
================================================================
Creator Sponsorship & Media Kit System (CSM-079)
Reference date: 2026-06-18
================================================================
Creator: @devbuilds · niche: tech_developer
Followers 48,000 engagement 4.5% CPM $90 format youtube_integration
YOUR RATE for one youtube_integration:
Target (the number on your media kit): $6,831
Floor (private - your walk line): $5,465
[effective reach 22,000 x CPM x format weight 3.0, quality x1.15]
----------------------------------------------------------------
INBOUND OFFERS - evaluated against your rate (don't name yours first):
[WALK ] APIStartup - offered $2,500
your target $6,831 / floor $5,465 for this ask
- Below your defensible floor for what's being asked.
Decline or re-scope down - taking it sets a bad anchor.
[WALK ] LowballSaaS - offered $13,000 + 2 deliverables, 6mo usage, 3mo exclusivity
your target $21,039 / floor $16,832 for this ask
- Below your defensible floor for what's being asked
(usage/exclusivity raise the bar). Re-scope or decline.
[NEGOTIATE] CloudHostInc - offered $6,000
your target $6,831 / floor $5,465 for this ask
- Above your floor but below target. Counter toward target
- the gap is your room. Let them keep anchoring.
[NEGOTIATE] DataPlatform - offered $14,000 + 2 deliverables, 3mo usage
your target $15,711 / floor $12,569 for this ask
- Above your floor but below target. Counter toward target.
[FAIR ] DevToolCo - offered $7,500
your target $6,831 / floor $5,465 for this ask
- At or above your defensible target. Accept, or hold for
a small upside - it's already fair.
----------------------------------------------------------------Three principles it holds to.
Your numbers, no multiplier
The rate is built from your real reach, your engagement, and a CPM you pick from sourced bands — never an invented 'creators like you charge 3×.' That's why it survives a brand's pushback.
Never inflate the kit
Report real reach and engagement, label estimates as estimates, show paid and organic separately. A padded kit gets checked and kills the deal.
Let them anchor
Put your target on the kit, keep your floor private, and let the brand's offer come first. Then judge it and counter — you never volunteer the low end.
Clear about the lane. No inflated promises.
What it is
- A defensible rate built from your own reach, engagement, and a sourced CPM.
- An honest media-kit standard plus a negotiation sequence.
- A Fair / Negotiate / Walk read on any inbound offer.
What it isn’t
- A vanity-metric generator or a way to inflate your numbers.
- A baked-in multiplier — every figure traces to an input you entered.
- Legal advice — the #ad disclosure guidance is general; verify rules at use.
On disclosure: sponsored posts need a clear #ad / material-connection disclosure, and the obligation is the creator’s. That guidance in the kit is general, not legal advice; verify current FTC and platform rules at use.
Built for creators who'd rather not leave money on the table.
- Creators fielding their first brand deals who don't want to undercharge
- Established creators who price by gut and want a defensible number
- Newsletter and podcast operators selling sponsorships by rate card
- Anyone tired of vanity media kits that brands see right through
Grow the audience, then monetize it.
Organic Social & Short-Form Video System
Grow the audience your media kit reports — pillars, hooks, and a cadence you can keep.
Founder / Exec LinkedIn Authority System
Build the authority and inbound that fill your deal pipeline in your real voice.
Brand Voice Engine
Codify your voice so the kit and every pitch sound unmistakably like you.
The questions creators actually ask before they price a brand deal.
Price the next deal from your numbers.
Not a guess.
One purchase, lifetime access, 12 months of updates. The calculator, the workbook, the playbooks, and the sample set. $79, once.
Sold by RedHub AI LLC · Secured by Stripe · redhub.ai