For teams whose leads wait — or fall through a gap

The fastest replyalmost always wins.

A lead that waits goes cold; one that lands in an unowned inbox or arrives at 9pm with no path just vanishes. This audits your routing setup on the six rules that decide speed — and refuses to pass a setup with a hole that drops leads.

Get the Kit — $69one-time · instant download · yours to keep
Five deliverables · runnable
Routing linter (Python)
runnable
Linter workbook (.xlsx)
reproduces it
GHL routing recipes
recipes
Coverage-gap checklist
checklist
Routing + GHL build playbooks
playbooks
Works alongside
Chat & SMS Concierge · GHL Activation · Lead Qualification
01.The Problem

Speed wins leads. Coverage gaps lose them silently.

Minutes

respond in minutes, not hours, and you have far more meaningful conversations. A lead that waits goes cold.

Unowned

a lead in a shared inbox nobody owns is everyone's job and no one's — the response diffuses and slows.

After-hours

a lead that arrives at 9pm or on a Saturday with no path doesn't wait politely. It's just gone.

These are the recurring findings on lead response, not a promise about your numbers. The Lead Response-Time Revenue Calculator puts a dollar figure on the cost; this kit is the fix.

02.Grade One Yourself

Mark a setup and watch a coverage gap block it.

Grade a routing setup — mark each rule 0–5

This setup is fast and well-owned — but it has no nights/weekends path, so it's BLOCK. Give after-hours a path and watch it clear.

5 · Strong
5 · Strong
4 · Good
0 · None
4 · Good
5 · Strong
Score
78/100
BLOCK
Weakest rule: After-hours coverage (0/5).
No after-hours path — nights/weekends leads get no acknowledgment and no queue. They're dropped.

A coverage gap is BLOCK regardless of score — a hole drops leads. Confirm SMS/email consent and quiet hours before any automated outreach.

Audit your routing setup
03.The Engine

One command audits every setup — and names the gap.

The runnable linter scores each routing setup, names its weakest rule, and applies all four gates. Here is its real output on the included sample set — notice the 88- and 78-point setups held at BLOCK by a coverage gap:

==================================================================
  SPEED-TO-LEAD ROUTING KIT
  Each setup graded on 6 rules -> PASS / FIX / BLOCK
==================================================================

  3 setup(s) are dropping leads -- BLOCK until the gap is closed.
  PASS: 1   FIX: 1   BLOCK: 3

------------------------------------------------------------------
  Dialed-in B2B setup (clean)           97.0  -> PASS
      weakest rule: SLA defined & measured (4/5)

  Fast but blasts without consent       88.0  -> BLOCK
      weakest rule: Speed respects consent (2/5)
      ! Coverage gap: The fast first-touch fires without checking consent or quiet hours. Fast is not permission to spam; respect opt-out before going live.

  No nights/weekends path               78.4  -> BLOCK
      weakest rule: After-hours coverage (0/5)
      ! Coverage gap: No after-hours path -- leads arriving nights or weekends get no acknowledgment and no queue. They're dropped.

  Decent but slow / no escalation       59.4  -> FIX
      weakest rule: Escalation if unclaimed (2/5)

  Form leads to shared inbox (unowned)  57.4  -> BLOCK
      weakest rule: Assignment / ownership (0/5)
      ! Coverage gap: Leads land in an unowned inbox -- no one owns the response, so it diffuses and slows.

  A setup with a coverage gap is BLOCK regardless of score -- a hole
  drops leads. Verdict is from your own marks; confirm SMS consent and
  quiet hours before any automated outreach. Not legal advice.
==================================================================

Zero dependencies · runs offline · the workbook reproduces every score and all four gates.

04.The Standard

A readable scoring model, and four gates for the gaps that drop leads.

Your marks, no baked-in benchmark

The score is your six 0–5 marks times weights that sum to 100. No invented lift, no industry multiplier. Change a mark, the score moves — and the weakest rule is always named so you know what to tighten first.

A hole means BLOCK

Four coverage gates — no after-hours path, an unowned inbox, a channel routing nowhere, or a first-touch firing without consent — force BLOCK regardless of score. A setup with a hole drops leads, so it can't go live until the hole is closed.

Fast and compliant, not fast instead

Speed is no excuse to ignore opt-out. The kit insists the fast first-touch checks consent and quiet hours; a setup that blasts without checking is BLOCK. You can be both fast and honest.

The six rules (weights sum to 100)
  • Instant acknowledgment — 22
  • Assignment / ownership — 20
  • Escalation if unclaimed — 18
  • After-hours coverage — 15
  • SLA defined & measured — 15
  • Speed respects consent — 10

Score → PASS 75+ · FIX 50–74 · BLOCK under 50 or any gate.

The four hard gates
  • No after-hours path → off-hours leads dropped.
  • Unowned inbox → no one owns the response.
  • A channel routes nowhere → a source vanishes.
  • Fires without consent → fast ≠ permission to spam.
  • Any one → BLOCK, whatever the score.
05.What This Is — And Isn't

The routing layer. Not the conversation, not the reminders.

What it is
  • A linter + workbook for your lead-routing setup.
  • A PASS / FIX / BLOCK verdict with four coverage gates.
  • GoHighLevel recipes for instant-ack, round-robin, escalation, and after-hours.
  • Tool-agnostic rules — the same six apply to any CRM.
What it isn't
  • Not the conversation. For the chat/SMS agent itself, use the AI Chat & SMS Concierge.
  • Not appointment reminders — that's the No-Show Reduction & Reactivation Kit.
  • Not a way to be fast at the cost of consent — that's the BLOCK gate.
  • Not legal advice; the verdict is an operational readiness judgment.

Be fast and compliant. Confirm SMS/email consent and quiet hours for every automated touch, and honor opt-out. For the dated A2P / TCPA / FTC treatment, use the GHL AI Activation Kit; for consent-to-contact on a dormant list, use the Database Reactivation Readiness Engine. This kit is general guidance, not legal advice.

06.Who It's For

Anyone whose leads sometimes wait, or quietly disappear.

Built for
  • Founders and sales leads who suspect leads sit before anyone replies.
  • GoHighLevel users who want the routing wired right, with recipes to follow.
  • Teams with after-hours or weekend lead flow and no coverage plan.
  • Agencies auditing a client's routing against one honest standard.
Not for
  • Building the chat/voice agent itself — that's the Chat & SMS Concierge.
  • Reducing no-shows on booked appointments — that's the No-Show Reduction & Reactivation Kit.
  • Screening people for jobs, housing, or credit — this routes leads, not that.
08.Common Questions

Straight answers on what it grades, the gates, and the boundary with the Concierge.

Your lead-routing setup — what happens the instant a fresh lead arrives: the automatic acknowledgment, who the lead is assigned to, what escalates if no one claims it, and where nights-and-weekends leads go. It scores the setup 0–100 on six weighted rules and returns PASS, FIX, or BLOCK. It grades the routing layer, not the conversation and not appointment reminders.

Answer every lead fast.
Drop none of them.

One purchase, lifetime access, 12 months of updates. The linter, the workbook, GHL routing recipes, a coverage-gap checklist, and two playbooks. $69, once.

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