Support metrics · Quick Kit

Support Deflection Honesty Grader

A deflection rate is the easiest support metric to inflate: a bot that makes people give up "deflects" them on paper. This grader splits the deflected bucket into genuine resolution versus hidden demand — and tells you the real rate you can actually defend.

REAL / SOFT / FALSE DEFLECTION per cohort, with a gate that calls a bot hiding demand what it is. It grades the metric claim from your own data — not people, and not a guaranteed rate.

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The problem

A bot can "deflect" by making people give up.

Counted, not solved

Every interaction that doesn't reach an agent gets called 'deflected' — including the ones where the customer just quit in frustration.

Demand hides

Abandonment and repeat contacts don't show up in the headline rate. The demand didn't vanish; it moved to churn and bad reviews.

The number breaks

An inflated rate falls apart the first time someone asks 'and how many of those actually got resolved?' Better to know before they ask.

What's inside

One workbook. Three tabs. The real rate.

Start Here

What each share means and how honesty, the real rate, and the gate work.

Deflection Honesty

A row per cohort: claimed rate + the four-way split → honesty, real rate, hidden-demand share, verdict.

Dashboard

The REAL / SOFT / FALSE roll-up across every cohort, pulled live.

The standard

Three rules keep the rate honest.

Only resolution counts

Honesty is the genuinely-resolved share. Abandonment, repeat contacts, and escalations are hidden demand, not deflection.

The real rate is claimed × honesty

An 80% claim that's 88% real is a 70% rate. That's the number you report — the one that survives a follow-up question.

The hollow gate vetoes

If a third or more of the bucket is abandonment + repeat contact, it's FALSE DEFLECTION no matter how the rest looks.

A measurement aid that grades a metric claim from your own support data — not people. It applies no industry benchmark, is not a guaranteed rate, and is not financial advice.

How it works

Split the bucket. Watch the claim hold or collapse.

Claimed
62%
Real (defensible)
34%
FALSE DEFLECTION

Hollow-deflection gate: 40% of the "deflected" bucket is abandonment + repeat contact. That's hidden demand, not resolution — FALSE DEFLECTION regardless of the headline rate.

Claimed deflection rate
62%

Split the deflected bucket (must total 100%)

Confirmed self-served & resolved
55%
Abandoned / gave uphidden demand
25%
Repeat contact within windowhidden demand
15%
Reached a human anyway
5%
Honesty
55 / 100
Hidden demand
40%

Same math as the workbook: honesty is the genuinely-resolved share, the real rate is claimed × honesty, and a gate forces FALSE DEFLECTION when a third or more of the bucket is abandonment and repeat contact — the way the example holds at FALSE even with honesty above the SOFT floor. It grades the claim, not people. Not a guaranteed rate.

This is the live engine. Grade every deflection cohort in one sheet Get the real rate you can actually defend Catch the bot that hides demand instead of resolving it

Get the kit — $49

What you'll see

The 62% claim that's really 34%.

Password reset → REAL DEFLECTION

Claimed 80%, and 88% of it genuinely self-served. The real, defensible rate is 70% — report that with confidence.

Billing bot → FALSE DEFLECTION

Claimed 62%, but 40% of the bucket is people abandoning or coming back. The gate calls it: that's hidden demand, not deflection. The honest rate is 34%, and the fix is to stop burying the path to a human.

Who it's for

For whoever has to stand behind the number.

For you if
  • You report a deflection or containment rate to leadership.
  • You're evaluating a support-bot vendor's claims.
  • You want the rate you can defend, not just the headline.
Not for you if
  • You want it to set up deflection (that's the Deflection Kit).
  • You want a guaranteed or benchmarked rate — it uses your data only.
  • You expect it to score agents or customers — it grades the metric.

Common Questions

Common questions.

The honesty of a support deflection (or containment) rate. For each cohort you enter the claimed rate plus how the deflected bucket actually split — genuinely self-served & resolved, abandoned, repeat contact, and reached-a-human-anyway (the four shares total 100%). It returns the genuinely-resolved share (honesty), the real defensible rate, the hidden-demand share, and a verdict: REAL / SOFT / FALSE DEFLECTION. It grades the metric claim from your own data — never people, and it's not a guaranteed or benchmarked rate.

Pairs well with

Build the honest-support stack.

Get the grader

Report the rate that holds up.

  • A per-cohort honesty score and real rate.
  • A gate that catches a bot hiding demand.
  • The number you can defend in the next QBR.
$49

one-time

Buy the Grader

A measurement aid for a metric claim from your own data — not people, not a guaranteed rate, and not financial advice.

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