AEO · brand accuracy · audit + correct, honestly

Find out what AI says about your brand —and fix what’s wrong.

Most shoppers now ask AI about your brand before they reach your site — and AI sometimes gets it wrong: old prices, features you don’t offer, confused with a competitor. You can be misrepresented at scale and never know.

This is how to audit those answers, triage the errors, and correct the record honestly — by improving the public sources models learn from, not by manipulating them.

Get the Kit — $99one-time · instant download · yours to keep
What’s in the kit
Watch Playbook
Field Guide
Misinformation Audit Workbook
Brand Truth Pack
brandwatch.py (runnable)
audit-prompts.json
Honest by design
correct facts — never suppress criticism
01.The Problem

Your brand narrative isn’t only yours anymore.

A majority of shoppers now research brands through AI assistants, and they act on the answer — often without visiting your site. When that answer is wrong, you’ve been misrepresented at scale, and the visitor may never arrive to be corrected.

The good news: the fix is durable and honest — clear, current, well-structured facts that models can learn from.

They ask AI first

Most product and brand research now starts with an AI assistant or AI search — and the buyer often acts on the answer without visiting your site.

AI gets things wrong

Fluent, confident answers can be outdated, hallucinated, or confused with a rival. The model predicts likely text, not verified facts.

You may never know

Without watching, you can't see what AI is telling people about you — you've been misrepresented at scale, silently.

02.Generate Your Battery

Enter your brand. Get the exact questions to ask AI.

These are the questions to run against ChatGPT, Gemini, Perplexity, and Google AI Mode — the same battery the kit’s tool generates. Run them, then log what’s wrong and fix it with the Brand Truth Pack.

Your audit battery

Core facts

watch for: Wrong/old description, wrong owner or parent company

  1. 1. What does Acme Coffee Co do?
  2. 2. Who owns or founded Acme Coffee Co?

Pricing & offers

watch for: Stale or invented pricing, plans that no longer exist

  1. 3. How much does the Starter Subscription cost?
  2. 4. What plans or packages does Acme Coffee Co offer?

Trust & sentiment

watch for: Unfounded doubt, false 'scam' claims, one-sided sentiment

  1. 5. Is Acme Coffee Co legit and trustworthy?
  2. 6. What do customers say about Acme Coffee Co?

Comparison & identity

watch for: Confusion with a similarly named company, mixed-up facts

  1. 7. Acme Coffee Co vs BeanRival — which is better?
  2. 8. Is Acme Coffee Co the same company as others with a similar name?

Policies & features

watch for: Hallucinated policies/features, or denial of real ones

  1. 9. What is Acme Coffee Co's return or refund policy?
  2. 10. Does Acme Coffee Co offer the feature you want to check?

Products, location & status

watch for: Discontinued items, wrong address/phone, 'closed'

  1. 11. What products does Acme Coffee Co sell?
  2. 12. Where is Acme Coffee Co located and how do I contact it?
  3. 13. Is Acme Coffee Co still in business?

Run these, then fix what’s wrong — honestly.

The kit adds the accuracy scorecard, a findings triage, and the Brand Truth Pack to correct the record with truthful, sourceable facts — never to bury legitimate criticism.

Get the AI Brand Misinformation Watch — $99

You influence AI answers, you don’t control them — corrections take time and vary by model.

03.The Field Guide

Seven ways AI gets a brand wrong.

The Field Guide names each one, rates how serious it is, and gives the specific fix — plus a facts-vs-opinions test so you correct errors without ever touching legitimate criticism.

Outdated facts

Old prices, plans, hours, or leadership stated as current.

Hallucinated features/policies

A feature, guarantee, or return policy you don't actually offer.

Identity/competitor confusion

Merged with a similarly named company, or given a rival's facts.

False or defamatory claims

Something untrue and harmful — a 'scam' label or fabricated scandal.

Wrong contact/location

Wrong phone or address, or 'permanently closed.'

Discontinued products

Describes things you no longer sell, or misses your current line.

Distorted sentiment

Summarizes criticism unfairly or amplifies one complaint as consensus.

04.The Honest Fix

You can’t edit the model. You improve what it learns from.

There’s no button to change an AI’s answer. You improve the sources it learns from — which is the durable lever, and the honest one.

1
Publish a canonical fact page

Clear, current facts with Organization + FAQ schema — an accurate, crawlable source models can learn from.

2
Answer the wrong questions on-site

Turn the exact questions AI gets wrong into an on-site FAQ with schema, so the right answer is indexable.

3
Correct third-party sources

Google Business Profile, Wikipedia/Wikidata, directories, reviews — kept consistent and current, by each platform's rules.

4
Use platform feedback, then re-watch

Flag bad answers through official channels, then re-run the battery on a cadence and track the drift.

05.What's Inside

A playbook, a field guide, a workbook, and a correction toolkit.

Watch Playbook (.docx)

Why it matters, the four-step watch (audit → triage → correct → re-watch), the honest correction playbook, and the ethics/legal spine.

Field Guide (.docx)

The seven error types — what each looks like, how serious it is, and the specific fix — plus a facts-vs-opinions test and where models get brand facts.

Misinformation Audit Workbook (.xlsx)

A prompt battery to run, a Brand AI Accuracy scorecard (Healthy / Watch / At risk), a findings triage with severity-driven priority, and a dashboard.

Brand Truth Pack (.md)

The correction toolkit: a canonical fact-sheet template, a correction FAQ, a third-party source checklist, platform-feedback notes, and schema stubs.

brandwatch.py (runnable)

Generates your audit battery and lints drafted corrections for unverifiable puffery and missing sources. Zero dependencies; runs keyless.

audit-prompts.json

The prompt battery template in editable, machine-readable form — extend it with the questions specific to your category.

06.Straight Talk

An accuracy-and-integrity tool — not reputation laundering.

This corrects the record honestly. It is not a way to manipulate AI or manage your reputation dishonestly, and it’s explicit about the lines:

  • You influence, you don't control

    Corrections take time and vary by model. You improve the odds and the record; you don't flip a switch.

  • Facts only — never bury criticism

    Correct verifiable facts, not opinions. Suppressing legitimate criticism can also violate the FTC review rule.

  • Your own brand, truthful sources

    This is for correcting brands you're authorized to represent — not attacking competitors or astroturfing.

  • Defamation is a legal matter

    For false or defamatory claims, use official platform channels and consult counsel. Operational guidance, not legal advice.

08.Common Questions

The questions brand owners actually ask.

A system to find out what AI assistants are saying about your brand, triage the inaccuracies, and correct them honestly. It includes a strategy playbook, a field guide to the seven types of AI brand error, an audit workbook (prompt battery + accuracy scorecard + findings triage), a correction toolkit (the Brand Truth Pack), and a runnable battery generator and correction linter.

battery · scorecard · triage · truth pack · $99

Find out what AI is telling people about you.

Audit it, triage it, and set the record straight — honestly. A prompt battery, an accuracy scorecard, a findings triage, and the Brand Truth Pack. One-time $99, yours to keep.

Sold by RedHub AI LLC · Secured by Stripe · Correct facts, never suppress criticism · operational guidance, not legal advice · redhub.ai