How the roll-up gate works
This tool grades a YouTube video's packaging against your own baseline. It reads 2 signals and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.
The 2 signals
Retention below your baseline forces REWORK regardless of how high CTR is. Packaging that overpromises wins the click and loses the watch — and the algorithm reads the mismatch and suppresses the video.
Why: The thumbnail and title are working — CTR is 2.2× your baseline. But retention is at 0.62× your norm, and retention below baseline forces REWORK regardless of CTR: the packaging overpromises, the algorithm sees viewers bail, and it suppresses the video. A great click you can't hold is worse than no click.
A 2.2× CTR looks like a win — but retention is the gate: packaging that overpromises earns the click and then bleeds the watch. The roll-up takes the worst signal, the gate forces REWORK when retention drops regardless of the score, and it names the one thing to fix first.