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Tool Gate · How it works

How the roll-up gate works

How the YouTube Packaging & Retention gate works

This tool grades a YouTube video's packaging against your own baseline. It reads 2 signals and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.

The 2 signals

01CTR vs your baselineindex 2.2×STRONG
02Retention vs your baselinegate · fix firstindex 0.62×BELOW
SHIP
CTR and retention both hold
TIGHTEN
retention holds, CTR lags
REWORK
retention below baseline
Retention · worsen-only

Retention below your baseline forces REWORK regardless of how high CTR is. Packaging that overpromises wins the click and loses the watch — and the algorithm reads the mismatch and suppresses the video.

REWORK

Why: The thumbnail and title are working — CTR is 2.2× your baseline. But retention is at 0.62× your norm, and retention below baseline forces REWORK regardless of CTR: the packaging overpromises, the algorithm sees viewers bail, and it suppresses the video. A great click you can't hold is worse than no click. CTR 2.2× baseline · retention 0.62× · retention is the gate.

Fix firstRetention vs your baseline — it's at 0.62× your norm. Fix the open and the payoff so the video delivers what the packaging sold; don't scale the click until the watch-time holds.

A 2.2× CTR looks like a win — but retention is the gate: packaging that overpromises earns the click and then bleeds the watch. The roll-up takes the worst signal, the gate forces REWORK when retention drops regardless of the score, and it names the one thing to fix first.