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Tool Gate · How it works

How the gate works

How the Web-Form Consent gate works

This tool grades a lead-capture form's prior-express-written-consent readiness. It scores 6 weighted controls into a 0–100 number — then a gate that can only make the verdict worse.

The 6 weighted controls

01Affirmative, unchecked opt-ingate · pre-checkedwt 20
02Clear, conspicuous disclosurewt 20
03Disclosure proximate to the controlwt 14
04Written E-SIGN signature capturewt 14
05Retained, dated, per-consumer recordwt 18
06Revocation honored & DNC diligencewt 14
CONSENT-READY
score 85+
FIX FIRST
score 55+
NOT DEFENSIBLE
below floor
Consent-defensibility · worsen-only

A pre-checked opt-in box (not affirmative), no retained per-consumer consent record, or purchased data with no provenance forces NOT DEFENSIBLE regardless of the score. Consent you can't prove — or a box the user never actively checked — isn't consent you can defend.

80/100
NOT DEFENSIBLE

Why: Disclosure, signature capture, record-keeping, and revocation are all in place — the form scores 80. But the opt-in box is pre-checked (not affirmative), and that's a gate: a pre-checked box isn't consent the person actively gave. The verdict is forced to NOT DEFENSIBLE regardless of the score.

Fix firstAffirmative, unchecked opt-in is at 0 — the consent box is pre-checked. Make it an unchecked, deliberate opt-in the user actively selects before you rely on the form.

A high score didn’t save it. The score is context; the gate is the answer — and it names the one thing to fix first. Grades the prior-express-written-consent readiness of forms, not people, and deliberately doesn't grade the vacated one-to-one rule. A readiness aid, not legal advice — confirm your obligations with counsel.