How the roll-up gate works
This tool grades every AI or UGC-style ad in a campaign against disclosure and claim-substantiation rules, then rolls the campaign up to its worst ad. It reads 8 ads and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.
The 8 ads
An ad that frames a synthetic persona as giving a first-person testimonial, that has a consented avatar make a claim the real person can't, or that makes an unsupported health or earnings claim is PROHIBITED — a label can't cure it, only a rebuild. One prohibited ad holds the whole campaign at HOLD no matter how many other ads are ready to launch.
Why: One ad is clean to launch and four only need a fix — a disclosure added or strengthened, a claim substantiated — which alone would read FIX. But three ads are PROHIBITED: a synthetic persona giving a lived-experience testimonial, a consented avatar making a claim the real person can't, and an unsupported earnings claim. A label can't cure any of them, and one prohibited ad holds the whole campaign, so the gate reads HOLD.
No single ad is the crisis — the clustering is. The roll-up takes the worst, the gate escalates when trouble compounds, and it names the one thing to fix first. Not legal advice and not a compliance certification. Triage and documentation support — it grades each ad's structure, never a person, and does not guarantee against FTC enforcement or a platform takedown. Dated figures (penalty amounts, state-law amounts, the EU AI Act Article 50 date) move quickly; verify against primary sources and have counsel review anything high-stakes.