RedHub AI
How the roll-up gate works
How the Paid-Lead Breakeven Line works
This tool grades every paid-lead source against the breakeven line your own client value and close rate produce, then rolls the whole spend up to its worst source. It reads 6 sources and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.
The 6 sources
A source that has logged enough leads but closed zero clients reads UNDERWATER however cheap its leads — a source that never closes has an infinite effective cost per client. The line then takes its worst source: one underwater source reads STOP THE BLEED. A source under ten leads is held out as INSUFFICIENT DATA rather than judged early, and when every source is held out the line reads NOT ENOUGH DATA.
Why: The line comes from your own numbers — a $6,000 client at a 30% qualified rate and 5% close gives a $90 breakeven and, at a 33% target margin, a $60 profit line. Three sources read PROFITABLE or THIN against it and one is held as INSUFFICIENT DATA, but two are underwater: Zoe Financial at $100 a lead sits above breakeven, and the Webinar — the cheapest lead on the board at $14 — reads UNDERWATER anyway because it has closed zero clients. One underwater source reads STOP THE BLEED.
No single source is the crisis — the clustering is. The roll-up takes the worst, the gate escalates when trouble compounds, and where something is short, the fix first row names it. Grades lead-source economics from the numbers you enter, never people. A deterministic planning tool, not financial advice — the line is only ever as good as your own client value and close rate.