RedHub AI
How the gate works
How the Lead Source ROI gate works
This tool grades one paid lead source on return and lead quality before you scale it. It scores 2 weighted controls into a 0–100 number — then a gate that can only make the verdict worse.
The 2 weighted controls
A source with ROAS at or above 3x can't clear SCALE if fewer than 20% of its raw leads qualify - a strong return on cheap junk still caps at FIX until the fit improves.
Why: ROAS clears the 3x scale bar at 4.0x on $6,000 of spend, and the weighted score lands at 82 - comfortably inside SCALE range on paper. But only 96 of 1,200 raw leads qualify, an 8% rate well under the 20% floor, so the fit gate caps the verdict at FIX regardless of the score. Cheap junk that closes once in a while is still junk.
A high score didn’t save it. The score is context; the gate is the answer — and it names the one thing to fix first. Grades the lead-source numbers you enter - a planning tool, not financial or marketing-spend advice.