RedHub AI
How the roll-up gate works
How the AI Marketing Measurement gate works
This tool grades a marketing result before you report it as real. It reads 4 rigor checks and rolls them into one verdict — the worst, never the average — then a gate that can only make it worse.
The 4 rigor checks
A single major gap — no baseline, a vanity metric, or a sample too small to be signal — forces 'Don't report yet' regardless of how the other checks read. A number you can't anchor is a number you can't defend.
Why: A 180% change on a solid sample of 120 looks impressive — but there's no documented baseline, and you can't claim a change without a before. One major gap forces 'Don't report yet' regardless of the rest: a number you can't anchor to a starting point is a number you can't defend to a client or a board.
A big number on a decent sample looks like proof — but with no baseline it's unanchored, and one major gap is dispositive. The roll-up takes the worst check, the gate holds the result regardless of the score, and it names the one thing to fix before you report it.