RedHub AI
Quick Kit · The Math
How the math works
The customers you can afford to lose
A price raise pays off until the customers you lose outrun the extra margin each remaining sale earns. Here's the exact break-even the kit solves.
The inputs (a 10% raise)
Current price
$100
per unit
Variable cost
$60
per unit
Price increase
+10%
→ $110
Loss expected
8%
of customers
($110 − $100) ÷ ($110 − $60)
= $10 extra ÷ $50 new margin = 20% break-even loss — you only expect to lose 8%
Break-even · customer loss
20.0%max loss
Verdict: raise (+$1,200/mo)
You can lose one in five and still make the same profit. You expect to lose one in twelve.
The 10% raise lets you lose up to 20% of customers before it stops paying — with an 8% loss it clears +$1,200 a month. The kit solves that break-even for you and returns raise / hold-and-test / restructure.
Break-even assumes each remaining sale is unchanged; it uses the price, cost, and honest loss estimate you enter — a decision tool, not financial advice.