RedHub AI
How the gate works
How the Lead Nurture Decision gate works
This tool grades one lead's fit and readiness to advance to a human. It scores 6 weighted controls into a 0–100 number — then a gate that can only make the verdict worse.
The 6 weighted controls
A raw score that clears ADVANCE (70+) is held at KEEP NURTURING instead when engagement recency scores 0 or 1 - a high fit score with no recent engagement isn't sales-ready.
Why: This lead's fit score is 77 - comfortably past the ADVANCE line of 70 - on strong ICP fit, pain signal, authority, and timing. But engagement recency is 0: no recent open, click, or reply. A high fit score with no recent engagement isn't sales-ready, so the stale-engagement gate holds it at KEEP NURTURING instead of a sales handoff.
A high score didn’t save it. The score is context; the gate is the answer — and it names the one thing to fix first. The kit reads and scores - it does not send. Every number derives from the levers you set.