RedHub AI
How the gate works
How the CRM Win-Back gate works
This tool grades a dormant contact before you spend effort winning them back. It scores 4 weighted controls into a 0–100 number — then two gates that can only make the verdict worse.
The 4 weighted controls
A contact-permission mark of 0 (Opted out, do-not-contact, or another known prohibition) forces DO NOT CONTACT, whatever the win-back score.
A contact-permission mark of 1 (Permission or applicable outreach basis has not been verified) forces PERMISSION REVIEW REQUIRED, whatever the win-back score.
Why: This is a top-relationship contact still showing some signal, on a channel that works — the win-back score is 82, which falls in PRIORITIZE FOR WIN-BACK REVIEW. But contact permission is marked 0: they opted out. The contact-permission precondition forces DO NOT CONTACT no matter how valuable they were. A working email address or phone number does not establish permission to contact.
A high score didn’t save it. The score is context; the gate is the answer — and where something is short, the fix first row names it. Email and SMS rules vary by jurisdiction and channel. This result ranks marketing priority; it does not grant permission to contact.