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Tool Gate · How it works

How the gate works

How the Checkout Abandonment Exposure gate works

This tool grades a checkout flow's exposure to cart abandonment. Each signal is scored 0–2; the verdict is the weakest one — then a gate that can only make it worse.

The 7 signals

01Total-cost transparencytop trigger
02Guest checkout offeredtop trigger
03Checkout simplicity
04Trust at payment
05Payment coverage
06Mobile readiness
07Delivery clarity
SMOOTH
weakest signal strong
LEAKING
weakest signal thin
HEMORRHAGING
weakest missing, or a dominant driver only partial
Dominant-driver · worsen-only

Total-cost transparency and guest checkout are dominant abandonment drivers. Even a partial failure on either forces HEMORRHAGING — they lose the bulk of abandoners on their own, regardless of the score.

HEMORRHAGING

Why: Six of seven signals score a perfect 2 — but total-cost transparency, a dominant abandonment driver, is only partial. Even a partial failure there loses the bulk of abandoners, so the flow reads HEMORRHAGING, worse than the weakest-signal LEAKING. weakest signal 1/2 · six of seven signals a perfect 2.

Fix firstTotal-cost transparency — show the full total (shipping, tax, fees) from the cart, never at the last step.

A clean sheet didn’t save it. The verdict is the weakest signal — and a top trigger is dispositive on its own — so it names the one thing to fix first. Grades a flow you describe — no store connection, scores no people. No conversion or recovery rate is guaranteed.