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Tool Gate · How it works

How the gate works

How the Cart-Recovery Sequence Effectiveness gate works

This tool grades an abandoned-cart recovery flow. It scores 7 weighted controls into a 0–100 number — then a gate that can only make the verdict worse.

The 7 weighted controls

01Sequence depthsingle-messagewt 22
02Timing & cadencewt 20
03Dynamic cart contentswt 16
04Discount disciplinewt 12
05Mobile renderingwt 12
06Deliverability & inboxwt 10
07Purchase & opt-out suppressionwt 8
OPTIMIZED
score 75+
UNDERPERFORMING
score 50+
DORMANT
below floor
Single-message · worsen-only

A one-message cart-recovery flow is capped at DORMANT no matter how high it scores — the depth gap is too big for message-craft to close, regardless of the score.

78/100
DORMANT

Why: The flow scores 78 — every lever dialed in, an OPTIMIZED number. But it's a single-message flow: sequence depth is zero. One email leaves the bulk of recoverable revenue on the table, so the gate caps it at DORMANT. Message-craft can't close a depth gap that big.

Fix firstSequence depth — add messages: a 3-touch flow (warm reminder, value/proof, final nudge) recovers materially more than one.

A high score didn’t save it. The score is context; the gate is the answer — and it names the one thing to fix first. Score and verdict come from your marks; the upside uses your own numbers. Grades the flow, not people.