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Tool Gate · How it works

How the gate works

How the Brand-Voice gate works

This tool grades an AI-drafted piece against your own brand voice. Each signal is scored 0–2; the verdict is the weakest one — then a gate that can only make it worse.

The 6 signals

01Register & tone match
02Lexicon & signature terms
03Sentence rhythm & structure
04Point of view & stance
05Claim & fact fidelity
06Channel & format fit
ON-VOICE
every dimension on-voice (2), and no anti-slop flag
DRIFTING
weakest dimension drifting (1), or every dimension on-voice with the anti-slop flag set
OFF-BRAND
any dimension off-brand (0), or weakest dimension drifting (1) with the anti-slop flag set
Anti-slop · worsen-only

A draft that reads like a machine — generic AI-slop phrasing, hollow cadence — is demoted one band, even when every dimension marks on-voice: ON-VOICE reads DRIFTING and DRIFTING reads OFF-BRAND. A draft already OFF-BRAND stays OFF-BRAND. The flag only ever lowers the read.

DRIFTING

Why: The sample draft, Email — nurture #2, marks on-voice (2) on every one of the six voice dimensions, so its weakest dimension reads ON-VOICE. But the draft carries the anti-slop flag: it reads like a machine. The gate demotes it one band, so the read is DRIFTING. weakest signal 2/2 · all six dimensions on-voice.

Fix firstClear the anti-slop flag — every dimension already marks on-voice, so the flag is the only thing holding the read at DRIFTING.

A clean sheet didn’t save it. The verdict is the weakest signal — and a top trigger is dispositive on its own — so where a signal is short, the fix first row names it. Grades a draft, never a person. Runs offline in the engine — nothing is fetched, sent, or published.