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Tool Gate · How it works

How the gate works

AI Search Brand Presence Diagnostic

This tool grades whether an AI engine surfaces your brand at all - and how. Each signal is scored 0–2; the verdict is the weakest one — then a gate that can only make it worse.

The 3 signals

01Presence (does it mention you?)top trigger
02Accuracy
03Sentiment & framing
PRESENT
every dimension clean (2)
PARTIAL
weakest dimension = 1
ABSENT
any 0 - no presence is dispositive
Presence gate · worsen-only

No presence is dispositive: if the engine does not mention you at all, the verdict is ABSENT regardless of accuracy and sentiment - you cannot be described wrongly in an answer you never appear in.

ABSENT

Why: Google AI Mode does not surface the brand at all - presence scored 0 - so it reads ABSENT even though accuracy and sentiment would both score clean. weakest signal 0/2 · accuracy and sentiment both clean.

Fix firstPresence - get cited on the third-party comparison and 'best X' pages AI engines pull from; earn the mention, do not fake it.

A clean sheet didn’t save it. The verdict is the weakest signal — and a top trigger is dispositive on its own — so it names the one thing to fix first. Your own observations from a fixed prompt battery - no scraping, no API. AI answers vary run to run. Scores visibility, not people.