How the math works
Every lead you don't reach fast is a customer a faster competitor closes. Here's the arithmetic that turns your response speed into a revenue number.
The inputs (200 leads a month)
Reaching 80% of leads instead of 40% doubles customers — 20 to 40 — and at $2,000 each that's $480,000 a year. The lift comes entirely from your own contact-rate inputs, never a baked-in multiplier.
The gap is opportunity, not a guarantee — it assumes you actually hit the faster contact rate you enter. The 5-minute rule is directional research, not a promise.